HOWE & RUSLING INC
SEC Form 13F institutional filer · CIK 0000769963
13F-HR · 189 reported holdings · 2026-03-31
HOWE & RUSLING INC is an investment advisor.
Reported long-US-equity value
$1.29B
Top-10 concentration
43.0%
HOWE & RUSLING INC — $1.29B AUM allocation strategy
HOWE & RUSLING INC files SEC Form 13F and reports $1.29B of long US equity value across 189 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 12.2%, followed by Financials 10.4% and Consumer Discretionary 4.0%.
The top 10 holdings account for 43% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
HOWE & RUSLING INC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$1.29B
total across 189 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
43% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +52.5K sh · −$765K+$MDLZ +44.1K sh · +$3.12M+$XLF +41.2K sh · +$1.63M
Biggest trims (shares)
−$SCHW −90.4K sh · −$2.52M−$AVGO −8.05K sh · −$8.7M−$PFE −6.37K sh · −$48.2K
Exited to nil (held last quarter, gone now)
$CRM ($346K last qtr)$ZTS ($265K last qtr)$ADP ($232K last qtr)$CVS ($219K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Semiconductors6.3%—
- Diversified Banks4.2%—
- Interactive Media & Services3.4%—
- Asset Management & Custody Banks3.3%—
- Technology Hardware, Storage & Peripherals3.3%—
- Integrated Oil & Gas3.1%—
- Systems Software2.6%—
- Broadline Retail2.4%—
- Other holdings71.4%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $JPM | JP Morgan Chase & Co | 186K | $54.8M | -531 | 4.2% |
| $AVGO | Broadcom Inc | 162K | $50M | -8.05K | 3.9% |
| $BLK | BlackRock Inc | 417K | $42.6M | +23.7K | 3.3% |
| $AAPL | Apple Inc | 167K | $42.3M | -988 | 3.3% |
| $XOM | ExxonMobil Holdings Corporation | 235K | $39.8M | +2.52K | 3.1% |
| $MSFT | Microsoft Corporation | 89.9K | $33.3M | +6.88K | 2.6% |
| $NVDA | NVIDIA Corporation | 183K | $32M | +591 | 2.5% |
| $AMZN | Amazon.com Inc | 147K | $30.5M | +766 | 2.4% |
…and 181 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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