ZWJ INVESTMENT COUNSEL INC
SEC Form 13F institutional filer · CIK 0000842782
13F-HR · 154 reported holdings · 2026-03-31
SEC-registered investment advisor.
Reported long-US-equity value
$2.38B
Top-10 concentration
34.4%
ZWJ INVESTMENT COUNSEL INC — $2.38B AUM allocation strategy
ZWJ INVESTMENT COUNSEL INC files SEC Form 13F and reports $2.38B of long US equity value across 154 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 22.0%, followed by Financials 10.0% and Health Care 5.3%.
The top 10 holdings account for 34% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
ZWJ INVESTMENT COUNSEL INC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$2.38B
total across 154 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
34% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$NFLX +166K sh · +$15.9M+$BSX +133K sh · −$10.3M+$UBER +64.8K sh · +$1.2M
Biggest trims (shares)
−$MU −155K sh · −$32.3M−$GOOGL −55K sh · −$28M−$GM −32.4K sh · −$4.82M
Exited to nil (held last quarter, gone now)
$STX ($1.11M last qtr)$PANW ($302K last qtr)$SYK ($297K last qtr)$XLY ($202K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Semiconductors10.8%—
- Interactive Media & Services4.8%—
- Property & Casualty Insurance4.7%—
- Soft Drinks & Non-alcoholic Beverages4.2%—
- Systems Software3.3%—
- Biotechnology3.1%—
- Communications Equipment2.8%—
- Aerospace & Defense2.8%—
- Other holdings63.6%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $GOOGL | Alphabet Inc | 399K | $115M | -55K | 4.8% |
| $KO | Coca-Cola Company | 1.3M | $98.8M | -16.1K | 4.2% |
| $NVDA | NVIDIA Corporation | 515K | $89.8M | -19.4K | 3.8% |
| $AVGO | Broadcom Inc | 290K | $89.7M | -1.99K | 3.8% |
| $MSFT | Microsoft Corporation | 210K | $77.7M | +10.9K | 3.3% |
| $MU | Micron Technology Inc | 228K | $77.1M | -155K | 3.2% |
| $ABBV | AbbVie Inc | 338K | $73.5M | +2.82K | 3.1% |
| $CSCO | Cisco Systems Inc | 861K | $66.8M | -376 | 2.8% |
| $NOC | Northrop Grumman Corporation | 97.7K | $66.6M | +154 | 2.8% |
| $JPM | JP Morgan Chase & Co | 220K | $64.8M | -1.55K | 2.7% |
…and 144 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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