WENDELL DAVID ASSOCIATES INC
SEC Form 13F institutional filer · CIK 0000878228
13F-HR · 135 reported holdings · 2026-03-31
Reported long-US-equity value
$0.00B
Top-10 concentration
46.6%
WENDELL DAVID ASSOCIATES INC — $893K AUM allocation strategy
WENDELL DAVID ASSOCIATES INC files SEC Form 13F and reports $893K of long US equity value across 135 reported holdings for 2026-03-31.
Its largest sector bet is Health Care 16.1%, followed by Information Technology 14.5% and Consumer Discretionary 8.9%.
The top 10 holdings account for 47% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
WENDELL DAVID ASSOCIATES INC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$893K
total across 135 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
47% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$PFE +5.29K sh · +$341+$SNPS +2.63K sh · +$692+$MO +1.9K sh · +$177
Biggest trims (shares)
−$NKE −21K sh · −$2.45K−$BR −13.4K sh · −$8.27K−$MKC −10.7K sh · −$3.05K
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Pharmaceuticals7.3%—
- Technology Hardware, Storage & Peripherals7.1%—
- Health Care Equipment6.5%—
- Apparel Retail6.5%—
- Transaction & Payment Processing Services6.0%—
- Systems Software5.5%—
- Human Resource & Employment Services3.9%—
- Interactive Media & Services3.6%—
- Other holdings53.6%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 252K | $64K | -5.96K | 7.2% |
| $TJX | TJX Companies Inc | 360K | $57.6K | -6.94K | 6.4% |
| $MA | Mastercard Incorporated | 108K | $53.7K | -2.83K | 6.0% |
| $MSFT | Microsoft Corporation | 132K | $48.7K | -1.39K | 5.5% |
| $LLY | Eli Lilly and Company | 43.8K | $40.3K | +259 | 4.5% |
| $SYK | Stryker Corporation | 111K | $36.6K | -315 | 4.1% |
| $ADP | Automatic Data Processing Inc | 173K | $35.1K | -2.24K | 3.9% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 112K | $32.2K | -2.66K | 3.6% |
| $JNJ | Johnson & Johnson | 101K | $24.6K | +148 | 2.8% |
| $NEE | NextEra Energy Inc | 249K | $23.2K | -1.22K | 2.6% |
…and 125 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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