KELLY LAWRENCE W & ASSOCIATES INC/CA
SEC Form 13F institutional filer · CIK 0000920441
13F-HR · 85 reported holdings · 2026-03-31
Reported long-US-equity value
$0.32B
Top-10 concentration
58.4%
KELLY LAWRENCE W & ASSOCIATES INC/CA — $315M AUM allocation strategy
KELLY LAWRENCE W & ASSOCIATES INC/CA files SEC Form 13F and reports $315M of long US equity value across 85 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 29.4%, followed by Financials 14.3% and Communication Services 13.5%.
The top 10 holdings account for 58% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
KELLY LAWRENCE W & ASSOCIATES INC/CA — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$315M
total across 85 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
58% of value
higher = narrower conviction; lower = spread / hedging
Biggest trims (shares)
−$GNRC −36K sh · −$1.27M−$COF −27.5K sh · −$6.25M−$T −26.7K sh · −$530K
Exited to nil (held last quarter, gone now)
$DHR ($12.1M last qtr)$FISV ($9.29M last qtr)$CSGP ($7.15M last qtr)$VOO ($296K last qtr)$SBUX ($33.7K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Interactive Media & Services13.5%—
- Technology Hardware, Storage & Peripherals8.9%—
- Semiconductors7.8%—
- Consumer Staples Merchandise Retail7.7%—
- Systems Software6.6%—
- Financial Exchanges & Data4.4%—
- Consumer Finance4.3%—
- Transaction & Payment Processing Services4.0%—
- Other holdings42.7%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $GOOG | Alphabet Inc. Class C Capital Stock | 113K | $32.4M | -8.44K | 10.3% |
| $AAPL | Apple Inc | 110K | $28M | -8.19K | 8.9% |
| $AMD | Advanced Micro Devices Inc | 122K | $24.8M | -16.3K | 7.9% |
| $COST | Costco Wholesale Corporation | 24.3K | $24.2M | -135 | 7.7% |
| $ICE | Intercontinental Exchange Inc | 88.2K | $13.9M | -4.35K | 4.4% |
| $COF | Capital One Financial Corporation | 103K | $13.6M | -27.5K | 4.3% |
| $V | Visa Inc | 41.8K | $12.6M | -2.12K | 4.0% |
| $GNRC | Generac Holdlings Inc | 61.7K | $12.1M | -36K | 3.8% |
| $JNJ | Johnson & Johnson | 47.8K | $11.7M | -3.27K | 3.7% |
| $AMZN | Amazon.com Inc | 52.5K | $10.9M | -3.83K | 3.5% |
…and 75 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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