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HS Management Partners, LLC

SEC Form 13F institutional filer · CIK 0001455253

13F-HR · 20 reported holdings · 2026-03-31

Reported long-US-equity value

$0.25B

Top-10 concentration

66.0%

HS Management Partners, LLC — $245M AUM allocation strategy

HS Management Partners, LLC files SEC Form 13F and reports $245M of long US equity value across 20 reported holdings for 2026-03-31.

Its largest sector bet is Consumer Discretionary 41.8%, followed by Communication Services 29.7% and Financials 8.1%.

The top 10 holdings account for 66% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

HS Management Partners, LLC — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$245M

total across 20 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

66% of value

higher = narrower conviction; lower = spread / hedging

Biggest trims (shares)

$RL$KO$SBUX

−$RL −697K sh · −$18.8M−$KO −155K sh · −$9.92M−$SBUX −106K sh · −$8.55M

Added from nil (new positions)

$AXP$KMB

2 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

$PYPL$PEP

$PYPL ($10.1M last qtr)$PEP ($8.11M last qtr)

Sector allocation (share of reported value)

Consumer Discretionary 42%Communication Services 30%Financials 8%Consumer Staples 7%Information Technology 7%Industrials 6%Other holdings 0%SECTORS
  • $XLYConsumer Discretionary41.8%
  • $XLCCommunication Services29.7%
  • $XLFFinancials8.1%
  • $XLPConsumer Staples7.2%
  • $XLKInformation Technology6.7%
  • $XLIIndustrials6.4%
  • Other holdings0.1%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Interactive Media & Services 15%Movies & Entertainment 14%Restaurants 12%Apparel, Accessories & Luxury Goods 9%Broadline Retail 8%Hotels, Resorts & Cruise Lines 8%Systems Software 7%Passenger Ground Transportation 6%Other holdings 21%INDUSTRIES
  • Interactive Media & Services15.3%
  • Movies & Entertainment14.5%
  • Restaurants11.7%
  • Apparel, Accessories & Luxury Goods8.5%
  • Broadline Retail8.3%
  • Hotels, Resorts & Cruise Lines8.1%
  • Systems Software6.7%
  • Passenger Ground Transportation6.4%
  • Other holdings20.5%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

10 of 10 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$GOOGLAlphabet Inc72K$20.7M-31.8K8.4%
$AMZNAmazon.com Inc97.7K$20.4M-31.7K8.3%
$NFLXNetflix Inc203K$19.5M-37.2K8.0%
$METAMeta Platforms Inc29.4K$16.8M-10.7K6.9%
$MSFTMicrosoft Corporation44.4K$16.5M-9.88K6.7%
$DISWalt Disney Company165K$15.9M-89.3K6.5%
$UBERUber Technologies Inc219K$15.8M-56.6K6.4%
$BKNGBooking Holdings Inc3.07K$12.9M-1.08K5.3%
$NKENike Inc226K$11.9M-102K4.9%
$KOCoca-Cola Company149K$11.4M-155K4.6%

…and 10 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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