THOMAS STORY & SON LLC
SEC Form 13F institutional filer · CIK 0001505207
13F-HR · 42 reported holdings · 2026-03-31
Reported long-US-equity value
$0.24B
Top-10 concentration
56.2%
THOMAS STORY & SON LLC — $242M AUM allocation strategy
THOMAS STORY & SON LLC files SEC Form 13F and reports $242M of long US equity value across 42 reported holdings for 2026-03-31.
Its largest sector bet is Consumer Discretionary 16.0%, followed by Industrials 13.9% and Information Technology 13.3%.
The top 10 holdings account for 56% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
THOMAS STORY & SON LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$242M
total across 42 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
56% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$NVDA +3.55K sh · +$550K+$ABT +3.08K sh · −$1.19M+$MRK +1.67K sh · +$1.36M
Biggest trims (shares)
−$GOOG −3.4K sh · −$2.04M−$WSM −630 sh · +$176K−$AMD −552 sh · −$849K
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Pharmaceuticals10.2%—
- Consumer Staples Merchandise Retail7.2%—
- Transaction & Payment Processing Services6.1%—
- Homefurnishing Retail5.8%—
- Semiconductors5.7%—
- Aerospace & Defense5.6%—
- Automotive Retail5.2%—
- Technology Hardware, Storage & Peripherals5.0%—
- Other holdings49.2%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $COST | Costco Wholesale Corporation | 17.3K | $17.2M | -47 | 7.1% |
| $JNJ | Johnson & Johnson | 62.6K | $15.3M | -128 | 6.3% |
| $V | Visa Inc | 48.4K | $14.6M | -137 | 6.0% |
| $WSM | Williams-Sonoma Inc | 77.2K | $14.1M | -630 | 5.8% |
| $AMD | Advanced Micro Devices Inc | 68.1K | $13.9M | -552 | 5.7% |
| $GD | General Dynamics Corporation | 39K | $13.4M | -104 | 5.5% |
| $ORLY | O'Reilly Automotive Inc | 137K | $12.7M | -237 | 5.2% |
| $AAPL | Apple Inc | 47.4K | $12M | -132 | 5.0% |
| $TSCO | Tractor Supply Company | 263K | $11.9M | -465 | 4.9% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 38.2K | $11M | -3.4K | 4.5% |
…and 32 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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