Merit Financial Group, LLC
SEC Form 13F institutional filer · CIK 0001621225
13F-HR · 510 reported holdings · 2026-03-31
Wealth management firm.
Reported long-US-equity value
$6.48B
Top-10 concentration
45.2%
Merit Financial Group, LLC — $6.48B AUM allocation strategy
Merit Financial Group, LLC files SEC Form 13F and reports $6.48B of long US equity value across 510 reported holdings for 2026-03-31.
Its largest sector bet is Financials 11.1%, followed by Information Technology 10.8% and Communication Services 2.4%.
The top 10 holdings account for 45% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Merit Financial Group, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$6.48B
total across 510 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
45% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +1.57M sh · +$28.8M+$BLK +684K sh · +$29.8M+$BMY +214K sh · +$14M
Biggest trims (shares)
−$AMCR −45.2K sh · −$209K−$KDP −34.4K sh · −$1.05M−$VTI −29.1K sh · −$13.7M
Exited to nil (held last quarter, gone now)
$CPT ($256K last qtr)$XLRE ($203K last qtr)$BF.B ($202K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks5.3%—
- Semiconductors4.4%—
- Technology Hardware, Storage & Peripherals3.9%—
- Investment Banking & Brokerage3.6%—
- Systems Software2.5%—
- Interactive Media & Services2.4%—
- Broadline Retail1.6%—
- Financial Exchanges & Data1.3%—
- Other holdings75.0%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
6 of 6 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 985K | $250M | +82.2K | 3.9% |
| $SCHW | Charles Schwab Corporation | 7.83M | $231M | +193K | 3.6% |
| $BLK | BlackRock Inc | 3.89M | $219M | +684K | 3.4% |
| $NVDA | NVIDIA Corporation | 1.15M | $200M | +176K | 3.1% |
| $MSFT | Microsoft Corporation | 432K | $160M | +64.3K | 2.5% |
| $IVZ | Invesco Ltd | 1.62M | $124M | +71.8K | 1.9% |
…and 504 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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