WALLER FINANCIAL PLANNING GROUP, INC
SEC Form 13F institutional filer · CIK 0001736079
13F-HR · 32 reported holdings · 2026-03-31
Reported long-US-equity value
$0.15B
Top-10 concentration
93.5%
WALLER FINANCIAL PLANNING GROUP, INC — $147M AUM allocation strategy
WALLER FINANCIAL PLANNING GROUP, INC files SEC Form 13F and reports $147M of long US equity value across 32 reported holdings for 2026-03-31.
Its largest sector bet is Financials 26.9%, followed by Information Technology 4.7% and Industrials 1.2%.
The top 10 holdings account for 94% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
WALLER FINANCIAL PLANNING GROUP, INC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$147M
total across 32 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
94% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$SCHW +36.6K sh · +$3.42M+$IVV +2.85K sh · −$1.5M+$VOO +809 sh · +$85.6K
Biggest trims (shares)
−$XLRE −54.7K sh · −$2.17M−$SPGI −8.07K sh · −$15.3K−$VB −1.5K sh · −$261K
Exited to nil (held last quarter, gone now)
$PPG ($1.31M last qtr)$C ($278K last qtr)$GOOG ($211K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Investment Banking & Brokerage15.5%—
- Financial Exchanges & Data10.5%—
- Technology Hardware, Storage & Peripherals3.2%—
- Air Freight & Logistics0.9%—
- Broadline Retail0.9%—
- Personal Care Products0.7%—
- Semiconductors0.6%—
- Diversified Banks0.5%—
- Other holdings67.3%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
6 of 6 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $SCHW | Charles Schwab Corporation | 744K | $22.8M | +36.6K | 15.5% |
| $SPGI | S&P Global Inc | 307K | $15.3M | -8.07K | 10.4% |
| $AAPL | Apple Inc | 18.9K | $4.8M | +88 | 3.3% |
| $UPS | United Parcel Service Inc | 13.7K | $1.35M | +102 | 0.9% |
| $AMZN | Amazon.com Inc | 6.08K | $1.27M | -250 | 0.9% |
| $PG | Procter & Gamble Company | 7.16K | $1.03M | +129 | 0.7% |
…and 26 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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