Brand Asset Management Group, Inc.
SEC Form 13F institutional filer · CIK 0001748766
13F-HR · 67 reported holdings · 2026-03-31
Reported long-US-equity value
$0.27B
Top-10 concentration
89.6%
Brand Asset Management Group, Inc. — $271M AUM allocation strategy
Brand Asset Management Group, Inc. files SEC Form 13F and reports $271M of long US equity value across 67 reported holdings for 2026-03-31.
Its largest sector bet is Financials 35.2%, followed by Information Technology 4.5% and Consumer Discretionary 0.5%.
The top 10 holdings account for 90% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Brand Asset Management Group, Inc. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$271M
total across 67 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
90% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$SCHW +134K sh · +$4.99M+$IVV +42.1K sh · +$5.62M+$VTWO +28.1K sh · +$1.45M
Biggest trims (shares)
−$IVZ −9.37K sh · −$710K−$QQQ −1.37K sh · −$902K−$USB −604 sh · −$45.5K
Exited to nil (held last quarter, gone now)
$QQQM ($1.09M last qtr)$SYF ($309K last qtr)$UHS ($300K last qtr)$APA ($293K last qtr)$LDOS ($261K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Investment Banking & Brokerage33.1%—
- Application Software1.9%—
- Financial Exchanges & Data1.1%—
- Technology Hardware, Storage & Peripherals1.1%—
- Semiconductors1.0%—
- Systems Software0.6%—
- Automobile Manufacturers0.5%—
- Multi-Sector Holdings0.4%—
- Other holdings60.4%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
4 of 4 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $SCHW | Charles Schwab Corporation | 2.99M | $88.3M | +134K | 32.6% |
| $PLTR | Palantir Technologies Inc | 34.4K | $5.04M | +1.64K | 1.9% |
| $SPGI | S&P Global Inc | 36.6K | $2.98M | +6.45K | 1.1% |
| $AAPL | Apple Inc | 11.7K | $2.96M | +2.03K | 1.1% |
…and 63 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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