Key Financial Inc
SEC Form 13F institutional filer · CIK 0001801720
13F-HR · 437 reported holdings · 2026-03-31
Reported long-US-equity value
$0.29B
Top-10 concentration
53.8%
Key Financial Inc — $292M AUM allocation strategy
Key Financial Inc files SEC Form 13F and reports $292M of long US equity value across 437 reported holdings for 2026-03-31.
Its largest sector bet is Financials 22.8%, followed by Information Technology 17.8% and Health Care 5.4%.
The top 10 holdings account for 54% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Key Financial Inc — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$292M
total across 437 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
54% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVZ +159K sh · +$3.5M+$IVV +65.3K sh · +$1.32M+$AAPL +6.33K sh · −$150K
Biggest trims (shares)
−$GS −1.4K sh · +$158K−$NVDA −1.13K sh · −$619K−$PG −1.07K sh · −$134K
Exited to nil (held last quarter, gone now)
$FDS ($8.71K last qtr)$WDC ($4.65K last qtr)$KKR ($1.66K last qtr)$KDP ($1.23K last qtr)$KVUE ($1.17K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks13.3%—
- Technology Hardware, Storage & Peripherals9.0%—
- Financial Exchanges & Data7.3%—
- Semiconductors4.2%—
- Systems Software3.6%—
- Pharmaceuticals3.2%—
- Integrated Oil & Gas2.7%—
- Diversified Banks2.2%—
- Other holdings54.4%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $IVZ | Invesco Ltd | 1.44M | $34.4M | +159K | 11.8% |
| $AAPL | Apple Inc | 103K | $26.3M | +6.33K | 9.0% |
| $SPGI | S&P Global Inc | 227K | $21.4M | +1.47K | 7.3% |
| $MSFT | Microsoft Corporation | 28.7K | $10.6M | +960 | 3.6% |
| $XOM | ExxonMobil Holdings Corporation | 47.4K | $8.04M | -502 | 2.8% |
| $JPM | JP Morgan Chase & Co | 22.1K | $6.49M | +463 | 2.2% |
| $AVGO | Broadcom Inc | 20.5K | $6.34M | +238 | 2.2% |
| $JNJ | Johnson & Johnson | 25.9K | $6.32M | +2.06K | 2.2% |
…and 429 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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