Prentice Wealth Management LLC
SEC Form 13F institutional filer · CIK 0001864229
13F-HR · 85 reported holdings · 2026-03-31
Reported long-US-equity value
$0.31B
Top-10 concentration
78.8%
Prentice Wealth Management LLC — $306M AUM allocation strategy
Prentice Wealth Management LLC files SEC Form 13F and reports $306M of long US equity value across 85 reported holdings for 2026-03-31.
Its largest sector bet is Financials 34.5%, followed by Information Technology 5.3% and Energy 0.8%.
The top 10 holdings account for 79% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Prentice Wealth Management LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$306M
total across 85 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
79% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$BEN +455K sh · +$10.6M+$XLRE +311K sh · +$12.7M+$IVV +301K sh · +$12.9M
Biggest trims (shares)
−$SCHW −87.4K sh · −$2.1M−$VTI −87.2K sh · −$31M−$IVZ −7.11K sh · −$1.25M
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks21.5%—
- Investment Banking & Brokerage11.4%—
- Semiconductors2.0%—
- Technology Hardware, Storage & Peripherals1.6%—
- Systems Software1.1%—
- Diversified Banks0.9%—
- Integrated Oil & Gas0.8%—
- Multi-Sector Holdings0.7%—
- Other holdings60.0%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
7 of 7 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $BEN | Franklin Templeton Inc | 1.88M | $45M | +455K | 14.7% |
| $SCHW | Charles Schwab Corporation | 1.14M | $30.7M | -87.4K | 10.0% |
| $IVZ | Invesco Ltd | 139K | $16M | -7.11K | 5.2% |
| $AAPL | Apple Inc | 20K | $5.07M | -671 | 1.7% |
| $BLK | BlackRock Inc | 217K | $5.02M | -2.48K | 1.6% |
| $GS | Goldman Sachs Group Inc | 5K | $4.23M | -2 | 1.4% |
| $MSFT | Microsoft Corporation | 9.36K | $3.46M | -127 | 1.1% |
…and 78 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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