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Planning Center, Inc.

SEC Form 13F institutional filer · CIK 0001910966

13F-HR · 42 reported holdings · 2026-03-31

Reported long-US-equity value

$0.04B

Top-10 concentration

66.3%

Planning Center, Inc. — $43.6M AUM allocation strategy

Planning Center, Inc. files SEC Form 13F and reports $43.6M of long US equity value across 42 reported holdings for 2026-03-31.

Its largest sector bet is Information Technology 28.4%, followed by Industrials 20.8% and Financials 15.3%.

The top 10 holdings account for 66% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

Planning Center, Inc. — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$43.6M

total across 42 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

66% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$NVDA$MSFT$JNJ

+$NVDA +1.5K sh · +$169K+$MSFT +551 sh · −$279K+$JNJ +509 sh · +$221K

Biggest trims (shares)

$SCHW$AAPL$AMZN

−$SCHW −2.27K sh · −$186K−$AAPL −1.9K sh · −$1.09M−$AMZN −816 sh · −$343K

Added from nil (new positions)

$GILD$BA

2 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

$DIA

$DIA ($203K last qtr)

Sector allocation (share of reported value)

Information Technology 28%Industrials 21%Financials 15%ETFs 7%Consumer Discretionary 6%Consumer Staples 4%Health Care 3%Other holdings 16%SECTORS
  • $XLKInformation Technology28.4%
  • $XLIIndustrials20.8%
  • $XLFFinancials15.3%
  • ETFs6.8%
  • $XLYConsumer Discretionary5.7%
  • $XLPConsumer Staples3.8%
  • $XLVHealth Care3.0%
  • Other holdings16.3%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Technology Hardware, Storage & Peripherals 19%Agricultural & Farm Machinery 18%Multi-Sector Holdings 7%Systems Software 4%Semiconductors 4%Broadline Retail 3%Diversified Banks 3%Investment Banking & Brokerage 3%Other holdings 39%INDUSTRIES
  • Technology Hardware, Storage & Peripherals18.5%
  • Agricultural & Farm Machinery18.2%
  • Multi-Sector Holdings7.3%
  • Systems Software4.1%
  • Semiconductors3.7%
  • Broadline Retail3.3%
  • Diversified Banks2.8%
  • Investment Banking & Brokerage2.7%
  • Other holdings39.5%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

9 of 9 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$AAPLApple Inc31.9K$8.09M-1.9K18.5%
$DEDeere & Company14.1K$7.92M-44818.2%
$BRK.BBerkshire Hathaway Inc.-Class B6.63K$3.17M-587.3%
$MSFTMicrosoft Corporation4.81K$1.78M+5514.1%
$NVDANVIDIA Corporation9.18K$1.6M+1.5K3.7%
$AMZNAmazon.com Inc6.88K$1.43M-8163.3%
$JPMJP Morgan Chase & Co4.09K$1.2M+4082.8%
$SCHWCharles Schwab Corporation41.7K$1.17M-2.27K2.7%
$CATCaterpillar Inc1.62K$1.15M+2952.6%

…and 33 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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