Sterling Investment Counsel, LLC
SEC Form 13F institutional filer · CIK 0001925853
13F-HR · 114 reported holdings · 2026-03-31
Reported long-US-equity value
$0.26B
Top-10 concentration
59.8%
Sterling Investment Counsel, LLC — $262M AUM allocation strategy
Sterling Investment Counsel, LLC files SEC Form 13F and reports $262M of long US equity value across 114 reported holdings for 2026-03-31.
Its largest sector bet is Financials 19.8%, followed by Information Technology 11.4% and Communication Services 5.1%.
The top 10 holdings account for 60% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Sterling Investment Counsel, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$262M
total across 114 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
60% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +24.6K sh · +$835K+$BLK +13.5K sh · −$2.66M+$F +11.5K sh · +$155K
Biggest trims (shares)
−$AAPL −4.67K sh · −$2.12M−$MO −3.62K sh · −$114K−$ETR −3.46K sh · −$151K
Exited to nil (held last quarter, gone now)
$DIS ($1.78M last qtr)$IP ($512K last qtr)$VB ($435K last qtr)$ADBE ($327K last qtr)$PAYX ($324K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks13.6%—
- Technology Hardware, Storage & Peripherals5.9%—
- Interactive Media & Services5.1%—
- Semiconductors3.1%—
- Systems Software2.5%—
- Broadline Retail2.4%—
- Multi-Sector Holdings2.0%—
- Consumer Staples Merchandise Retail1.7%—
- Other holdings63.8%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $BLK | BlackRock Inc | 321K | $35.6M | +13.5K | 13.6% |
| $AAPL | Apple Inc | 60.6K | $15.4M | -4.67K | 5.9% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 32.1K | $9.24M | -1.5K | 3.5% |
| $NVDA | NVIDIA Corporation | 46.1K | $8.04M | +1.61K | 3.1% |
| $MSFT | Microsoft Corporation | 17.4K | $6.43M | +502 | 2.5% |
| $AMZN | Amazon.com Inc | 30.2K | $6.3M | +310 | 2.4% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 11.1K | $5.3M | +87 | 2.0% |
| $WMT | Walmart Inc | 35.5K | $4.41M | +59 | 1.7% |
…and 106 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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