HORAN Wealth, LLC
SEC Form 13F institutional filer · CIK 0002072569
13F-HR · 105 reported holdings · 2026-03-31
Reported long-US-equity value
$0.90B
Top-10 concentration
70.1%
HORAN Wealth, LLC — $904M AUM allocation strategy
HORAN Wealth, LLC files SEC Form 13F and reports $904M of long US equity value across 105 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 11.5%, followed by Financials 8.3% and Consumer Staples 4.1%.
The top 10 holdings account for 70% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
HORAN Wealth, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$904M
total across 105 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
70% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +1.09M sh · +$202M+$SCHW +952K sh · +$25.8M+$WMB +97.6K sh · +$8.16M
Biggest trims (shares)
−$AMCR −324K sh · −$37.3K−$GOOG −690 sh · −$1.48M−$AVGO −493 sh · −$1.81M
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Investment Banking & Brokerage6.0%—
- Systems Software4.7%—
- Semiconductors3.9%—
- Personal Care Products3.0%—
- Technology Hardware, Storage & Peripherals2.9%—
- Interactive Media & Services1.8%—
- Oil & Gas Storage & Transportation1.5%—
- Pharmaceuticals1.3%—
- Other holdings74.8%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
7 of 7 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $SCHW | Charles Schwab Corporation | 1.96M | $54.3M | +952K | 6.0% |
| $MSFT | Microsoft Corporation | 88K | $34.4M | +44.5K | 3.8% |
| $PG | Procter & Gamble Company | 189K | $27.1M | +93.5K | 3.0% |
| $AAPL | Apple Inc | 102K | $26.4M | -161 | 2.9% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 54.6K | $15.8M | -690 | 1.8% |
| $AVGO | Broadcom Inc | 49.7K | $15.6M | -493 | 1.7% |
| $WMB | Williams Companies Inc | 194K | $14M | +97.6K | 1.5% |
…and 98 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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