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truNorth Financial Services, Inc.

SEC Form 13F institutional filer · CIK 0002108201

13F-HR · 30 reported holdings · 2026-03-31

Reported long-US-equity value

$0.05B

Top-10 concentration

86.7%

truNorth Financial Services, Inc. — $52M AUM allocation strategy

truNorth Financial Services, Inc. files SEC Form 13F and reports $52M of long US equity value across 30 reported holdings for 2026-03-31.

Its largest sector bet is Financials 31.4%, followed by Information Technology 6.8% and Health Care 1.7%.

The top 10 holdings account for 87% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

truNorth Financial Services, Inc. — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$52M

total across 30 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

87% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$IVV$SCHW$VOO

+$IVV +16.2K sh · +$1.28M+$SCHW +8.35K sh · +$1.79M+$VOO +4.03K sh · +$270K

Biggest trims (shares)

$NVDA$QCOM$DE

−$NVDA −795 sh · −$269K−$QCOM −239 sh · −$107K−$DE −200 sh · −$52.6K

Added from nil (new positions)

$CVX

1 fresh holding — new conviction

Exited to nil (held last quarter, gone now)

None this quarter

Sector allocation (share of reported value)

ETFs 50%Financials 31%Information Technology 7%Health Care 2%Consumer Discretionary 1%Industrials 1%Communication Services 1%Energy 1%Other holdings 6%SECTORS
  • ETFs50.1%
  • $XLFFinancials31.4%
  • $XLKInformation Technology6.8%
  • $XLVHealth Care1.7%
  • $XLYConsumer Discretionary1.1%
  • $XLIIndustrials1.0%
  • $XLCCommunication Services0.9%
  • $XLEEnergy0.8%
  • Other holdings6.3%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Investment Banking & Brokerage 28%Semiconductors 3%Asset Management & Custody Banks 2%Technology Hardware, Storage & Peripherals 2%Application Software 1%Broadline Retail 1%Biotechnology 1%Construction Machinery & Heavy Transportation Equipment 1%Other holdings 59%INDUSTRIES
  • Investment Banking & Brokerage28.3%
  • Semiconductors3.3%
  • Asset Management & Custody Banks2.5%
  • Technology Hardware, Storage & Peripherals2.1%
  • Application Software1.3%
  • Broadline Retail1.1%
  • Biotechnology1.0%
  • Construction Machinery & Heavy Transportation Equipment1.0%
  • Other holdings59.4%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

5 of 5 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$SCHWCharles Schwab Corporation480K$14.7M+8.35K28.3%
$NVDANVIDIA Corporation10K$1.74M-7953.4%
$IVZInvesco Ltd9.63K$1.26M+1.99K2.4%
$AAPLApple Inc4.34K$1.1M+512.1%
$PLTRPalantir Technologies Inc4.81K$703K+01.4%

…and 25 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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