ARGUS INVESTORS' COUNSEL, INC.
SEC Form 13F institutional filer · CIK 0000007195
13F-HR · 85 reported holdings · 2026-03-31
Reported long-US-equity value
$0.10B
Top-10 concentration
39.2%
ARGUS INVESTORS' COUNSEL, INC. — $105M AUM allocation strategy
ARGUS INVESTORS' COUNSEL, INC. files SEC Form 13F and reports $105M of long US equity value across 85 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 18.1%, followed by Financials 15.2% and Industrials 9.4%.
The top 10 holdings account for 39% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
ARGUS INVESTORS' COUNSEL, INC. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$105M
total across 85 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
39% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$GD +4.34K sh · +$1.5M+$CEG +2.85K sh · +$634K+$SO +2.31K sh · +$250K
Biggest trims (shares)
−$IVZ −11.2K sh · −$250K−$SCHW −5.88K sh · −$357K−$ADBE −2.75K sh · −$1.06M
Exited to nil (held last quarter, gone now)
$AXON ($2.5M last qtr)$RCL ($1.4M last qtr)$NOW ($1.33M last qtr)$PYPL ($1.03M last qtr)$CTAS ($613K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Semiconductors8.5%—
- Interactive Media & Services7.6%—
- Diversified Banks6.2%—
- Consumer Staples Merchandise Retail4.1%—
- Construction & Engineering4.1%—
- Technology Hardware, Storage & Peripherals3.9%—
- Pharmaceuticals3.6%—
- Semiconductor Materials & Equipment3.6%—
- Other holdings58.5%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $NVDA | NVIDIA Corporation | 28.5K | $4.97M | -1.95K | 4.7% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 15.9K | $4.57M | -2.06K | 4.4% |
| $COST | Costco Wholesale Corporation | 4.34K | $4.33M | -251 | 4.1% |
| $PWR | Quanta Services Inc | 7.76K | $4.26M | -599 | 4.1% |
| $AAPL | Apple Inc | 16.4K | $4.16M | -1.21K | 4.0% |
| $JPM | JP Morgan Chase & Co | 13.8K | $4.07M | +233 | 3.9% |
| $ADI | Analog Devices Inc | 12.3K | $3.91M | -454 | 3.7% |
| $LLY | Eli Lilly and Company | 4.06K | $3.74M | -8 | 3.6% |
| $AMAT | Applied Materials Inc | 10.8K | $3.7M | -523 | 3.5% |
| $META | Meta Platforms Inc | 5.97K | $3.41M | -335 | 3.3% |
…and 75 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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