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SALEM INVESTMENT COUNSELORS INC

SEC Form 13F institutional filer · CIK 0000884423

13F-HR · 422 reported holdings · 2026-03-31

SEC-registered investment advisor.

Reported long-US-equity value

$2.96B

Top-10 concentration

51.9%

SALEM INVESTMENT COUNSELORS INC — $2.96B AUM allocation strategy

SALEM INVESTMENT COUNSELORS INC files SEC Form 13F and reports $2.96B of long US equity value across 422 reported holdings for 2026-03-31.

Its largest sector bet is Information Technology 28.3%, followed by Consumer Discretionary 14.5% and Communication Services 10.4%.

The top 10 holdings account for 52% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

SALEM INVESTMENT COUNSELORS INC — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$2.96B

total across 422 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

52% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$SCHW$IVV$SW

+$SCHW +61.1K sh · +$1.8M+$IVV +31.2K sh · +$1.9M+$SW +16.5K sh · +$1.31M

Biggest trims (shares)

$PLTR$NVDA$MRK

−$PLTR −58.5K sh · −$28.6M−$NVDA −29.8K sh · −$22.4M−$MRK −12.1K sh · +$1.37M

Added from nil (new positions)

$CTAS$PANW$SNDK$KLAC$VTWO

5 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

None this quarter

Sector allocation (share of reported value)

Information Technology 28%Consumer Discretionary 15%Communication Services 10%Financials 10%Health Care 4%Consumer Staples 3%Industrials 1%Other holdings 29%SECTORS
  • $XLKInformation Technology28.3%
  • $XLYConsumer Discretionary14.5%
  • $XLCCommunication Services10.4%
  • $XLFFinancials9.5%
  • $XLVHealth Care3.9%
  • $XLPConsumer Staples2.9%
  • $XLIIndustrials1.4%
  • Other holdings29.0%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Semiconductors 12%Home Improvement Retail 11%Interactive Media & Services 10%Technology Hardware, Storage & Peripherals 8%Systems Software 5%Diversified Banks 4%Pharmaceuticals 4%Broadline Retail 3%Other holdings 41%INDUSTRIES
  • Semiconductors12.3%
  • Home Improvement Retail11.1%
  • Interactive Media & Services10.4%
  • Technology Hardware, Storage & Peripherals8.2%
  • Systems Software4.9%
  • Diversified Banks4.3%
  • Pharmaceuticals3.9%
  • Broadline Retail3.4%
  • Other holdings41.5%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

10 of 10 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$LOWLowe's Companies Inc1.39M$329M-14111.1%
$NVDANVIDIA Corporation1.39M$243M-29.8K8.2%
$AAPLApple Inc955K$242M-9.72K8.2%
$MSFTMicrosoft Corporation391K$145M+1.86K4.9%
$GOOGLAlphabet Inc495K$142M-3.81K4.8%
$AMZNAmazon.com Inc484K$101M+3.8K3.4%
$METAMeta Platforms Inc157K$89.7M+7323.0%
$PLTRPalantir Technologies Inc580K$84.8M-58.5K2.9%
$BRK.BBerkshire Hathaway Inc.-Class B171K$82.1M-7882.8%
$GOOGAlphabet Inc. Class C Capital Stock269K$77.4M+1.07K2.6%

…and 412 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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