NORTHLAND SECURITIES, INC.
SEC Form 13F institutional filer · CIK 0001006938
13F-HR · 53 reported holdings · 2026-03-31
Reported long-US-equity value
$0.06B
Top-10 concentration
63.3%
NORTHLAND SECURITIES, INC. — $59.6M AUM allocation strategy
NORTHLAND SECURITIES, INC. files SEC Form 13F and reports $59.6M of long US equity value across 53 reported holdings for 2026-03-31.
Its largest sector bet is Financials 22.0%, followed by Information Technology 10.7% and Consumer Discretionary 3.1%.
The top 10 holdings account for 63% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
NORTHLAND SECURITIES, INC. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$59.6M
total across 53 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
63% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +20.6K sh · +$498K+$ZBH +6K sh · +$543K+$IVZ +3.85K sh · −$6.4K
Biggest trims (shares)
−$XLE −2.52K sh · +$992K−$XLF −2.02K sh · −$216K−$AAPL −1.82K sh · −$691K
Exited to nil (held last quarter, gone now)
$MDT ($632K last qtr)$VB ($241K last qtr)$HD ($226K last qtr)$JNJ ($219K last qtr)$FISV ($202K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks13.9%—
- Technology Hardware, Storage & Peripherals4.7%—
- Financial Exchanges & Data4.2%—
- Semiconductors3.6%—
- Broadline Retail3.1%—
- Multi-Sector Holdings2.5%—
- Semiconductor Materials & Equipment2.4%—
- Health Care Equipment1.9%—
- Other holdings63.7%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
5 of 5 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $BLK | BlackRock Inc | 102K | $8.29M | -1.25K | 13.9% |
| $AAPL | Apple Inc | 10.9K | $2.76M | -1.82K | 4.6% |
| $SPGI | S&P Global Inc | 13.5K | $2.49M | +345 | 4.2% |
| $AMZN | Amazon.com Inc | 8.99K | $1.87M | -256 | 3.1% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 3.08K | $1.47M | +41 | 2.5% |
…and 48 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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