BIRINYI ASSOCIATES INC
SEC Form 13F institutional filer · CIK 0001079738
13F-HR · 59 reported holdings · 2026-03-31
Reported long-US-equity value
$0.00B
Top-10 concentration
74.0%
BIRINYI ASSOCIATES INC — $367K AUM allocation strategy
BIRINYI ASSOCIATES INC files SEC Form 13F and reports $367K of long US equity value across 59 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 34.9%, followed by Financials 14.6% and Communication Services 13.4%.
The top 10 holdings account for 74% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
BIRINYI ASSOCIATES INC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$367K
total across 59 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
74% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$AXP +4.11K sh · +$754+$IBM +1.35K sh · −$893+$AMZN +1.01K sh · −$2.89K
Biggest trims (shares)
−$NFLX −17.8K sh · −$1.66K−$MCD −8.41K sh · −$2.54K−$DELL −7.15K sh · −$155
Exited to nil (held last quarter, gone now)
$UBER ($2.85K last qtr)$BLK ($2.65K last qtr)$ORCL ($253 last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Technology Hardware, Storage & Peripherals22.9%—
- Interactive Media & Services13.4%—
- Broadline Retail7.9%—
- Semiconductors6.9%—
- Transaction & Payment Processing Services6.1%—
- Systems Software3.5%—
- Diversified Banks3.2%—
- Hotels, Resorts & Cruise Lines2.8%—
- Other holdings33.2%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
9 of 9 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 331K | $84K | -307 | 22.9% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 144K | $41.3K | -325 | 11.3% |
| $AMZN | Amazon.com Inc | 139K | $28.9K | +1.01K | 7.9% |
| $MA | Mastercard Incorporated | 44.9K | $22.4K | -147 | 6.1% |
| $NVDA | NVIDIA Corporation | 108K | $18.8K | -100 | 5.1% |
| $MSFT | Microsoft Corporation | 34.6K | $12.8K | +959 | 3.5% |
| $C | Citigroup Inc | 104K | $11.8K | -1.07K | 3.2% |
| $BKNG | Booking Holdings Inc | 2.46K | $10.4K | +239 | 2.8% |
| $GS | Goldman Sachs Group Inc | 10.1K | $8.55K | +311 | 2.3% |
…and 50 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
Newsletter signup
Free subscription. Daily trading day morning dispatch. No spam.