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D.A. DAVIDSON & CO.

SEC Form 13F institutional filer · CIK 0001080107

13F-HR · 447 reported holdings · 2026-03-31

Broker-dealer.

Reported long-US-equity value

$9.95B

Top-10 concentration

41.3%

D.A. DAVIDSON & CO. — $9.95B AUM allocation strategy

D.A. DAVIDSON & CO. files SEC Form 13F and reports $9.95B of long US equity value across 447 reported holdings for 2026-03-31.

Its largest sector bet is Information Technology 11.3%, followed by Financials 10.6% and Industrials 3.2%.

The top 10 holdings account for 41% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

D.A. DAVIDSON & CO. — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$9.95B

total across 447 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

41% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$MS$IVV$NOW

+$MS +329K sh · +$15.3M+$IVV +241K sh · +$37.1M+$NOW +165K sh · +$10.5M

Biggest trims (shares)

$AMCR$SCHW$PYPL

−$AMCR −99.2K sh · +$668K−$SCHW −94.3K sh · +$941K−$PYPL −82.7K sh · −$6.2M

Added from nil (new positions)

$KDP$BBY$CMS$FDS$MTB

5 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

$TAP$WYNN$HII$HUM$BRO

$TAP ($580K last qtr)$WYNN ($557K last qtr)$HII ($381K last qtr)$HUM ($371K last qtr)$BRO ($293K last qtr)

Sector allocation (share of reported value)

ETFs 24%Information Technology 11%Financials 11%Industrials 3%Consumer Staples 2%Health Care 2%Consumer Discretionary 2%Communication Services 1%Other holdings 45%SECTORS
  • ETFs23.8%
  • $XLKInformation Technology11.3%
  • $XLFFinancials10.6%
  • $XLIIndustrials3.2%
  • $XLPConsumer Staples1.9%
  • $XLVHealth Care1.6%
  • $XLYConsumer Discretionary1.6%
  • $XLCCommunication Services1.3%
  • Other holdings44.7%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Semiconductors 4%Technology Hardware, Storage & Peripherals 4%Financial Exchanges & Data 4%Systems Software 3%Asset Management & Custody Banks 2%Consumer Staples Merchandise Retail 2%Aerospace & Defense 2%Pharmaceuticals 2%Other holdings 78%INDUSTRIES
  • Semiconductors4.1%
  • Technology Hardware, Storage & Peripherals3.9%
  • Financial Exchanges & Data3.6%
  • Systems Software3.3%
  • Asset Management & Custody Banks2.0%
  • Consumer Staples Merchandise Retail1.9%
  • Aerospace & Defense1.7%
  • Pharmaceuticals1.6%
  • Other holdings78.0%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

7 of 7 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$AAPLApple Inc1.52M$387M+27.1K3.9%
$SPGIS&P Global Inc2.57M$359M+121K3.6%
$MSFTMicrosoft Corporation885K$328M+40.9K3.3%
$AVGOBroadcom Inc714K$221M-17K2.2%
$IVZInvesco Ltd4M$196M+119K2.0%
$NVDANVIDIA Corporation1.08M$189M-1.98K1.9%
$COSTCostco Wholesale Corporation189K$189M+9941.9%

…and 440 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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