FIRST FOUNDATION ADVISORS
SEC Form 13F institutional filer · CIK 0001086763
13F-HR · 169 reported holdings · 2026-03-31
SEC-registered institutional investment manager.
Reported long-US-equity value
$1.97B
Top-10 concentration
73.0%
FIRST FOUNDATION ADVISORS — $1.97B AUM allocation strategy
FIRST FOUNDATION ADVISORS files SEC Form 13F and reports $1.97B of long US equity value across 169 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 26.9%, followed by Financials 17.4% and Communication Services 6.2%.
The top 10 holdings account for 73% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
FIRST FOUNDATION ADVISORS — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$1.97B
total across 169 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
73% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +284K sh · +$20.4M+$GS +68.4K sh · −$19.3K+$IWM +35.8K sh · +$10.9K
Biggest trims (shares)
−$UPS −140K sh · −$13.9M−$PLD −41.1K sh · −$5.13M−$CVX −16.6K sh · −$944K
Exited to nil (held last quarter, gone now)
$DAL ($582K last qtr)$XEL ($462K last qtr)$ZTS ($401K last qtr)$SYY ($273K last qtr)$ADP ($271K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Systems Software18.7%—
- Investment Banking & Brokerage9.3%—
- Interactive Media & Services6.2%—
- Technology Hardware, Storage & Peripherals3.6%—
- Semiconductors3.6%—
- Asset Management & Custody Banks3.2%—
- Broadline Retail3.1%—
- Multi-Sector Holdings2.6%—
- Other holdings49.8%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $MSFT | Microsoft Corporation | 999K | $370M | -425 | 18.7% |
| $GS | Goldman Sachs Group Inc | 2.41M | $159M | +68.4K | 8.1% |
| $GOOGL | Alphabet Inc | 382K | $110M | -8.85K | 5.6% |
| $AAPL | Apple Inc | 279K | $70.9M | -3.49K | 3.6% |
| $IVZ | Invesco Ltd | 1.33M | $63.8M | +34.2K | 3.2% |
| $AMZN | Amazon.com Inc | 289K | $60.2M | -1.72K | 3.1% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 105K | $50.5M | -563 | 2.6% |
| $AMD | Advanced Micro Devices Inc | 181K | $36.9M | -798 | 1.9% |
…and 161 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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