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Madison Asset Management, LLC

SEC Form 13F institutional filer · CIK 0001299351

13F-HR · 157 reported holdings · 2026-03-31

Asset management firm.

Reported long-US-equity value

$5.64B

Top-10 concentration

33.8%

Madison Asset Management, LLC — $5.64B AUM allocation strategy

Madison Asset Management, LLC files SEC Form 13F and reports $5.64B of long US equity value across 157 reported holdings for 2026-03-31.

Its largest sector bet is Financials 17.3%, followed by Information Technology 15.1% and Consumer Discretionary 7.9%.

The top 10 holdings account for 34% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

Madison Asset Management, LLC — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$5.64B

total across 157 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

34% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$BRO$CL$IVV

+$BRO +321K sh · −$7.89M+$CL +179K sh · +$15.7M+$IVV +174K sh · +$24.7M

Biggest trims (shares)

$PCAR$AES$SBUX

−$PCAR −697K sh · −$66.8M−$AES −544K sh · −$7.94M−$SBUX −365K sh · −$30.7M

Added from nil (new positions)

$TYL$NEM$SNPS$BG$PANW

5 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

$XLE$PRU$TGT$BX$AXP

$XLE ($1.97M last qtr)$PRU ($642K last qtr)$TGT ($305K last qtr)$BX ($265K last qtr)$AXP ($206K last qtr)

Sector allocation (share of reported value)

Financials 17%Information Technology 15%Consumer Discretionary 8%Industrials 6%Communication Services 3%Health Care 2%ETFs 2%Other holdings 47%SECTORS
  • $XLFFinancials17.3%—
  • $XLKInformation Technology15.1%—
  • $XLYConsumer Discretionary7.9%—
  • $XLIIndustrials5.5%—
  • $XLCCommunication Services3.2%—
  • $XLVHealth Care2.3%—
  • ETFs1.9%—
  • Other holdings46.8%—

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Property & Casualty Insurance 9%Apparel Retail 5%Electronic Equipment & Instruments 4%Semiconductors 4%Construction Machinery & Heavy Transportation Equipment 3%Interactive Media & Services 3%Electronic Components 3%Insurance Brokers 3%Other holdings 66%INDUSTRIES
  • Property & Casualty Insurance8.8%—
  • Apparel Retail5.4%—
  • Electronic Equipment & Instruments4.3%—
  • Semiconductors4.0%—
  • Construction Machinery & Heavy Transportation Equipment3.2%—
  • Interactive Media & Services3.2%—
  • Electronic Components2.8%—
  • Insurance Brokers2.7%—
  • Other holdings65.5%—

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

10 of 10 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$ACGLArch Capital Group Ltd4.08M$391M-256K6.9%
$ROSTRoss Stores Inc1.41M$306M-94.5K5.4%
$PCARPACCAR Inc1.59M$183M-697K3.2%
$GOOGLAlphabet Inc630K$181M-140K3.2%
$APHAmphenol Corporation1.25M$158M-89.8K2.8%
$BROBrown & Brown Inc2.31M$150M+321K2.7%
$AMZNAmazon.com Inc667K$139M-35.9K2.5%
$CDWCDW Corporation1.11M$134M-49.2K2.4%
$LHLabcorp Holdings Inc491K$131M-35.3K2.3%
$CPRTCopart Inc3.89M$129M-183K2.3%

…and 147 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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