Willis Investment Counsel
SEC Form 13F institutional filer · CIK 0001310929
13F-HR · 85 reported holdings · 2026-03-31
SEC-registered institutional investment manager.
Reported long-US-equity value
$1.67B
Top-10 concentration
30.0%
Willis Investment Counsel — $1.67B AUM allocation strategy
Willis Investment Counsel files SEC Form 13F and reports $1.67B of long US equity value across 85 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 11.8%, followed by Health Care 11.4% and Industrials 7.8%.
The top 10 holdings account for 30% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Willis Investment Counsel — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$1.67B
total across 85 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
30% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$PAYX +110K sh · +$3.61M+$ADP +62.8K sh · +$8.13M+$ZTS +35.7K sh · +$3.43M
Biggest trims (shares)
−$UPS −121K sh · −$12.1M−$JNJ −76K sh · −$4.87M−$NVDA −39.9K sh · −$8.28M
Exited to nil (held last quarter, gone now)
$WMT ($34M last qtr)$KMB ($19.9M last qtr)$GPC ($17.1M last qtr)$TROW ($15.8M last qtr)$KVUE ($11.3M last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Pharmaceuticals9.4%—
- Communications Equipment3.9%—
- Aerospace & Defense3.3%—
- Semiconductors3.1%—
- Property & Casualty Insurance3.0%—
- Systems Software2.5%—
- Human Resource & Employment Services2.4%—
- Integrated Oil & Gas2.3%—
- Other holdings70.0%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $JNJ | Johnson & Johnson | 289K | $70.7M | -76K | 4.2% |
| $CSCO | Cisco Systems Inc | 834K | $64.7M | +1.02K | 3.9% |
| $LMT | Lockheed Martin Corporation | 91.2K | $55.1M | -3.02K | 3.3% |
| $TXN | Texas Instruments Incorporated | 267K | $51.8M | +753 | 3.1% |
| $CB | Chubb Limited | 154K | $50.1M | +370 | 3.0% |
| $PFE | Pfizer Inc | 1.72M | $48.2M | +4.47K | 2.9% |
| $MSFT | Microsoft Corporation | 113K | $42M | +364 | 2.5% |
| $PAYX | Paychex Inc | 437K | $40.3M | +110K | 2.4% |
| $XOM | ExxonMobil Holdings Corporation | 230K | $39M | +358 | 2.3% |
| $ACN | Accenture plc | 195K | $38.6M | +1.03K | 2.3% |
…and 75 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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