Heritage Wealth Advisors
SEC Form 13F institutional filer · CIK 0001591122
13F-HR · 357 reported holdings · 2026-03-31
Heritage Wealth Advisors is a wealth management firm.
Reported long-US-equity value
$2.22B
Top-10 concentration
75.5%
Heritage Wealth Advisors — $2.22B AUM allocation strategy
Heritage Wealth Advisors files SEC Form 13F and reports $2.22B of long US equity value across 357 reported holdings for 2026-03-31.
Its largest sector bet is Financials 23.2%, followed by Information Technology 5.3% and Consumer Discretionary 4.5%.
The top 10 holdings account for 76% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Heritage Wealth Advisors — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$2.22B
total across 357 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
76% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVZ +4.63M sh · +$347M+$IVV +350K sh · +$21M+$AES +5.41K sh · +$75.7K
Biggest trims (shares)
−$MRK −561K sh · −$58.3M−$ADP −199K sh · −$51.8M−$RTX −131K sh · −$21M
Exited to nil (held last quarter, gone now)
$NOC ($302K last qtr)$NTAP ($292K last qtr)$STX ($289K last qtr)$GPC ($123K last qtr)$HUM ($49.9K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks15.9%—
- Interactive Media & Services3.1%—
- Technology Hardware, Storage & Peripherals2.8%—
- Aerospace & Defense2.7%—
- Pharmaceuticals2.7%—
- Systems Software2.6%—
- Oil & Gas Exploration & Production2.4%—
- Multi-Sector Holdings2.2%—
- Other holdings65.6%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $IVZ | Invesco Ltd | 4.7M | $353M | +4.63M | 15.9% |
| $GOOGL | Alphabet Inc | 239K | $68.4M | -110K | 3.1% |
| $AAPL | Apple Inc | 244K | $61.8M | -29.1K | 2.8% |
| $RTX | RTX Corporation | 320K | $61.7M | -131K | 2.8% |
| $JNJ | Johnson & Johnson | 249K | $60.9M | -86.1K | 2.7% |
| $MSFT | Microsoft Corporation | 152K | $56.2M | -29.2K | 2.5% |
| $COP | ConocoPhillips | 394K | $52M | -96.4K | 2.3% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 101K | $48.2M | -24.4K | 2.2% |
…and 349 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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