Keystone Financial Planning, Inc.
SEC Form 13F institutional filer · CIK 0001596906
13F-HR · 31 reported holdings · 2026-03-31
Reported long-US-equity value
$0.33B
Top-10 concentration
86.8%
Keystone Financial Planning, Inc. — $332M AUM allocation strategy
Keystone Financial Planning, Inc. files SEC Form 13F and reports $332M of long US equity value across 31 reported holdings for 2026-03-31.
Its largest sector bet is Financials 70.6%, followed by Information Technology 5.7% and Health Care 5.0%.
The top 10 holdings account for 87% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Keystone Financial Planning, Inc. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$332M
total across 31 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
87% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$SCHW +726K sh · +$41.9M+$USB +3.5K sh · −$116K+$T +2.6K sh · +$339K
Biggest trims (shares)
−$CVX −52.2K sh · −$6.6M−$PM −42.6K sh · −$6.65M−$IVV −7.97K sh · −$680K
Added from nil (new positions)
None this quarter
Exited to nil (held last quarter, gone now)
$JNJ ($1.98M last qtr)$EMR ($608K last qtr)$VTRS ($316K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Investment Banking & Brokerage62.4%—
- Pharmaceuticals5.0%—
- Integrated Oil & Gas4.0%—
- Tobacco3.9%—
- Integrated Telecommunication Services3.6%—
- Diversified Banks3.5%—
- Systems Software3.0%—
- Financial Exchanges & Data2.8%—
- Other holdings11.8%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $SCHW | Charles Schwab Corporation | 6.76M | $208M | +726K | 62.4% |
| $VZ | Verizon Communications Inc | 239K | $12M | +1.25K | 3.6% |
| $USB | U.S. Bancorp | 224K | $11.7M | +3.5K | 3.5% |
| $MSFT | Microsoft Corporation | 26.9K | $9.95M | +0 | 3.0% |
| $BMY | Bristol-Myers Squibb Company | 160K | $9.68M | +0 | 2.9% |
| $CME | CME Group Inc | 32K | $9.46M | -4 | 2.8% |
| $XOM | ExxonMobil Holdings Corporation | 48.7K | $8.26M | +24 | 2.5% |
| $MO | Altria Group Inc | 107K | $7.07M | +0 | 2.1% |
| $PFE | Pfizer Inc | 246K | $6.92M | +0 | 2.1% |
| $TROW | T. Rowe Price Group Inc | 68.5K | $6.18M | +0 | 1.9% |
…and 21 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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