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Private Advisory Group LLC

SEC Form 13F institutional filer · CIK 0001632965

13F-HR · 115 reported holdings · 2026-03-31

Private Advisory Group LLC is a registered investment advisor.

Reported long-US-equity value

$0.94B

Top-10 concentration

46.3%

Private Advisory Group LLC — $938M AUM allocation strategy

Private Advisory Group LLC files SEC Form 13F and reports $938M of long US equity value across 115 reported holdings for 2026-03-31.

Its largest sector bet is Information Technology 25.1%, followed by Communication Services 10.8% and Consumer Discretionary 7.0%.

The top 10 holdings account for 46% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

Private Advisory Group LLC — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$938M

total across 115 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

46% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$DOC$CMCSA$SCHW

+$DOC +364K sh · +$5.99M+$CMCSA +231K sh · +$6.61M+$SCHW +187K sh · +$4.63M

Biggest trims (shares)

$HAL$INTC$WBD

−$HAL −181K sh · −$1.98M−$INTC −131K sh · −$3.02M−$WBD −84.5K sh · −$2.48M

Added from nil (new positions)

$INTU$PYPL$NEM$WM$PFE

5 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

$TGT$FTNT$FISV$DLR$GNRC

$TGT ($9.93M last qtr)$FTNT ($9.32M last qtr)$FISV ($9.28M last qtr)$DLR ($8.57M last qtr)$GNRC ($8.02M last qtr)

Sector allocation (share of reported value)

Information Technology 25%ETFs 13%Communication Services 11%Consumer Discretionary 7%Consumer Staples 3%Financials 2%Industrials 2%Energy 2%Other holdings 35%SECTORS
  • $XLKInformation Technology25.1%
  • ETFs12.9%
  • $XLCCommunication Services10.8%
  • $XLYConsumer Discretionary7.0%
  • $XLPConsumer Staples2.9%
  • $XLFFinancials2.3%
  • $XLIIndustrials2.1%
  • $XLEEnergy1.6%
  • Other holdings35.2%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Semiconductors 12%Interactive Media & Services 8%Systems Software 7%Technology Hardware, Storage & Peripherals 6%Broadline Retail 5%Consumer Staples Merchandise Retail 3%Movies & Entertainment 3%Investment Banking & Brokerage 2%Other holdings 54%INDUSTRIES
  • Semiconductors11.7%
  • Interactive Media & Services8.0%
  • Systems Software7.2%
  • Technology Hardware, Storage & Peripherals6.4%
  • Broadline Retail4.8%
  • Consumer Staples Merchandise Retail2.9%
  • Movies & Entertainment2.8%
  • Investment Banking & Brokerage2.3%
  • Other holdings54.0%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

8 of 8 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$MSFTMicrosoft Corporation181K$67M+23K7.1%
$NVDANVIDIA Corporation367K$63.9M-9.45K6.8%
$AAPLApple Inc236K$59.9M+4.16K6.4%
$GOOGLAlphabet Inc167K$47.8M+44.8K5.1%
$AMZNAmazon.com Inc216K$45M+17.9K4.8%
$COSTCostco Wholesale Corporation27.6K$27.5M+3.56K2.9%
$METAMeta Platforms Inc48K$27.5M-6652.9%
$NFLXNetflix Inc272K$26.2M+67.9K2.8%

…and 107 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

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How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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