RFG Advisory, LLC
SEC Form 13F institutional filer · CIK 0001633387
13F-HR · 273 reported holdings · 2026-03-31
Investment advisor.
Reported long-US-equity value
$1.32B
Top-10 concentration
40.6%
RFG Advisory, LLC — $1.32B AUM allocation strategy
RFG Advisory, LLC files SEC Form 13F and reports $1.32B of long US equity value across 273 reported holdings for 2026-03-31.
Its largest sector bet is Financials 22.7%, followed by Information Technology 9.0% and Communication Services 2.8%.
The top 10 holdings account for 41% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
RFG Advisory, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$1.32B
total across 273 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
41% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +136K sh · +$1.34M+$GS +71.9K sh · +$6.77M+$VOO +67.1K sh · +$5.25M
Biggest trims (shares)
−$SCHW −355K sh · −$9.43M−$SPGI −58.3K sh · −$727K−$NKE −23.7K sh · −$1.73M
Exited to nil (held last quarter, gone now)
$WBD ($5.57M last qtr)$AWK ($830K last qtr)$WDC ($495K last qtr)$CDNS ($490K last qtr)$WST ($437K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks14.6%—
- Investment Banking & Brokerage6.1%—
- Technology Hardware, Storage & Peripherals4.0%—
- Semiconductors2.9%—
- Interactive Media & Services2.8%—
- Systems Software2.2%—
- Financial Exchanges & Data2.0%—
- Broadline Retail1.9%—
- Other holdings63.6%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
7 of 7 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $IVZ | Invesco Ltd | 2.77M | $157M | -4.82K | 11.9% |
| $AAPL | Apple Inc | 206K | $52.3M | -86 | 4.0% |
| $GS | Goldman Sachs Group Inc | 373K | $49.6M | +71.9K | 3.8% |
| $NVDA | NVIDIA Corporation | 221K | $38.5M | -6.66K | 2.9% |
| $SCHW | Charles Schwab Corporation | 1.03M | $30.7M | -355K | 2.3% |
| $MSFT | Microsoft Corporation | 76.7K | $28.4M | +16.6K | 2.2% |
| $SPGI | S&P Global Inc | 395K | $26.5M | -58.3K | 2.0% |
…and 266 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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