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GFI Investment Counsel Ltd.

SEC Form 13F institutional filer · CIK 0001688774

13F-HR · 19 reported holdings · 2026-03-31

GFI Investment Counsel Ltd. is a registered investment advisor.

Reported long-US-equity value

$0.70B

Top-10 concentration

80.3%

GFI Investment Counsel Ltd. — $697M AUM allocation strategy

GFI Investment Counsel Ltd. files SEC Form 13F and reports $697M of long US equity value across 19 reported holdings for 2026-03-31.

Its largest sector bet is Financials 40.0%, followed by Industrials 21.3% and Consumer Discretionary 15.8%.

The top 10 holdings account for 80% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

GFI Investment Counsel Ltd. — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$697M

total across 19 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

80% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$AMZN$GOOG$AAPL

+$AMZN +165K sh · +$34.4M+$GOOG +4.67K sh · −$624K+$AAPL +2.31K sh · −$787K

Biggest trims (shares)

$OTIS$V$SHW

−$OTIS −55.7K sh · −$66.9M−$V −48.8K sh · −$112M−$SHW −43.6K sh · −$75.7M

Added from nil (new positions)

$VRSN

1 fresh holding — new conviction

Exited to nil (held last quarter, gone now)

$CRM$CBRE

$CRM ($3.37M last qtr)$CBRE ($482K last qtr)

Sector allocation (share of reported value)

Financials 40%Industrials 21%Consumer Discretionary 16%Information Technology 16%Materials 7%Communication Services 0%SECTORS
  • $XLFFinancials40.0%
  • $XLIIndustrials21.3%
  • $XLYConsumer Discretionary15.8%
  • $XLKInformation Technology15.8%
  • $XLBMaterials6.7%
  • $XLCCommunication Services0.4%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Financial Exchanges & Data 16%Hotels, Resorts & Cruise Lines 11%Building Products 9%Transaction & Payment Processing Services 8%Consumer Finance 8%Systems Software 8%Insurance Brokers 7%Specialty Chemicals 7%Other holdings 26%INDUSTRIES
  • Financial Exchanges & Data16.0%
  • Hotels, Resorts & Cruise Lines10.8%
  • Building Products8.8%
  • Transaction & Payment Processing Services8.4%
  • Consumer Finance8.2%
  • Systems Software7.6%
  • Insurance Brokers7.3%
  • Specialty Chemicals6.7%
  • Other holdings26.2%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

10 of 10 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$HLTHilton Worldwide Holdings Inc249K$75.6M-22.1K10.8%
$FERGFerguson Enterprises Inc263K$61.3M-24.9K8.8%
$MSCIMSCI Inc109K$58.8M-9.22K8.4%
$VVisa Inc194K$58.7M-48.8K8.4%
$AXPAmerican Express Company190K$57.4M-13.9K8.2%
$MSFTMicrosoft Corporation142K$52.6M-37.7K7.6%
$MCOMoody's Corporation120K$52.6M-37.9K7.5%
$AONAon plc157K$50.8M-9.72K7.3%
$SHWSherwin-Williams Company145K$46.4M-43.6K6.7%
$ROPRoper Technologies Inc128K$45.2M-9.4K6.5%

…and 9 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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