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SimpliFi, Inc.

SEC Form 13F institutional filer · CIK 0001716983

13F-HR · 10 reported holdings · 2026-03-31

Reported long-US-equity value

$0.07B

Top-10 concentration

100.0%

SimpliFi, Inc. — $73.6M AUM allocation strategy

SimpliFi, Inc. files SEC Form 13F and reports $73.6M of long US equity value across 10 reported holdings for 2026-03-31.

Its largest sector bet is Financials 49.0%, followed by Communication Services 2.0% and Industrials 0.5%.

The top 10 holdings account for 100% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

SimpliFi, Inc. — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$73.6M

total across 10 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

100% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$IVZ$IVV$VOO

+$IVZ +3.21K sh · +$90.9K+$IVV +2.53K sh · +$133K+$VOO +2.44K sh · +$213K

Biggest trims (shares)

$IWM$NOC$QQQM

−$IWM −168 sh · +$16.2K−$NOC −59 sh · +$22.1K−$QQQM −9 sh · −$27.5K

Added from nil (new positions)

None this quarter

Exited to nil (held last quarter, gone now)

None this quarter

Sector allocation (share of reported value)

Financials 49%ETFs 48%Communication Services 2%Industrials 1%Utilities 0%Other holdings 0%SECTORS
  • $XLFFinancials49.0%
  • ETFs48.0%
  • $XLCCommunication Services2.0%
  • $XLIIndustrials0.5%
  • $XLUUtilities0.4%
  • Other holdings0.1%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Asset Management & Custody Banks 49%Integrated Telecommunication Services 2%Aerospace & Defense 1%Multi-Utilities 0%Other holdings 48%INDUSTRIES
  • Asset Management & Custody Banks49.0%
  • Integrated Telecommunication Services2.0%
  • Aerospace & Defense0.5%
  • Multi-Utilities0.4%
  • Other holdings48.1%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

4 of 4 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$IVZInvesco Ltd290K$36.1M+3.21K49.0%
$VZVerizon Communications Inc30K$1.51M+4862.0%
$NOCNorthrop Grumman Corporation500$341K-590.5%
$SREDBA Sempra3.29K$320K+230.4%

…and 6 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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