Demars Financial Group, LLC
SEC Form 13F institutional filer · CIK 0001723115
13F-HR · 64 reported holdings · 2026-03-31
Reported long-US-equity value
$0.17B
Top-10 concentration
78.5%
Demars Financial Group, LLC — $175M AUM allocation strategy
Demars Financial Group, LLC files SEC Form 13F and reports $175M of long US equity value across 64 reported holdings for 2026-03-31.
Its largest sector bet is Financials 63.4%, followed by Information Technology 12.1% and Energy 5.8%.
The top 10 holdings account for 78% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Demars Financial Group, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$175M
total across 64 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
78% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$CRM +6.11K sh · +$784K+$ICE +6.07K sh · +$938K+$DELL +5.09K sh · +$1.01M
Biggest trims (shares)
−$AMCR −45.4K sh · +$31.9K−$IVZ −36K sh · −$5.96M−$SCHW −6.55K sh · −$93.2K
Exited to nil (held last quarter, gone now)
$FSLR ($923K last qtr)$PYPL ($406K last qtr)$FISV ($335K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks51.0%—
- Multi-Sector Holdings9.0%—
- Semiconductors5.0%—
- Technology Hardware, Storage & Peripherals4.4%—
- Oil & Gas Refining & Marketing4.1%—
- Financial Exchanges & Data2.3%—
- Application Software2.0%—
- Broadline Retail1.6%—
- Other holdings20.6%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $IVZ | Invesco Ltd | 1.4M | $89.2M | -36K | 51.0% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 32.9K | $15.7M | -684 | 9.0% |
| $NVDA | NVIDIA Corporation | 50.2K | $8.76M | +434 | 5.0% |
| $MPC | Marathon Petroleum Corporation | 29.4K | $7.18M | -801 | 4.1% |
| $AAPL | Apple Inc | 23.9K | $6.07M | +204 | 3.5% |
| $AMZN | Amazon.com Inc | 12.8K | $2.67M | +2.82K | 1.5% |
| $GOOGL | Alphabet Inc | 7.18K | $2.06M | +254 | 1.2% |
| $CRM | Salesforce Inc | 10.7K | $1.99M | +6.11K | 1.1% |
| $CB | Chubb Limited | 5.72K | $1.86M | +233 | 1.1% |
| $CVX | Chevron Corporation | 8.38K | $1.73M | +125 | 1.0% |
…and 54 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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