Keudell/Morrison Wealth Management
SEC Form 13F institutional filer · CIK 0001785498
13F-HR · 146 reported holdings · 2026-03-31
Reported long-US-equity value
$0.26B
Top-10 concentration
52.4%
Keudell/Morrison Wealth Management — $263M AUM allocation strategy
Keudell/Morrison Wealth Management files SEC Form 13F and reports $263M of long US equity value across 146 reported holdings for 2026-03-31.
Its largest sector bet is Financials 30.6%, followed by Information Technology 12.3% and Communication Services 4.5%.
The top 10 holdings account for 52% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Keudell/Morrison Wealth Management — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$263M
total across 146 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
52% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVZ +15.6K sh · +$265K+$T +4.42K sh · +$396K+$IVV +4.12K sh · +$316K
Biggest trims (shares)
−$SCHW −46K sh · +$4.77M−$AMCR −33.8K sh · +$101K−$BEN −5.96K sh · −$148K
Exited to nil (held last quarter, gone now)
$IDXX ($265K last qtr)$BKNG ($241K last qtr)$SWKS ($232K last qtr)$VMC ($208K last qtr)$CEG ($206K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Investment Banking & Brokerage28.2%—
- Technology Hardware, Storage & Peripherals6.4%—
- Interactive Media & Services4.5%—
- Integrated Oil & Gas3.8%—
- Systems Software2.8%—
- Broadline Retail2.8%—
- Pharmaceuticals1.8%—
- Semiconductor Materials & Equipment1.7%—
- Other holdings48.0%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
9 of 9 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $SCHW | Charles Schwab Corporation | 2.17M | $74.3M | -46K | 28.2% |
| $AAPL | Apple Inc | 66.7K | $16.9M | +1.17K | 6.4% |
| $GOOGL | Alphabet Inc | 29K | $8.33M | -253 | 3.2% |
| $MSFT | Microsoft Corporation | 19.9K | $7.38M | +155 | 2.8% |
| $AMZN | Amazon.com Inc | 35.1K | $7.3M | +943 | 2.8% |
| $XOM | ExxonMobil Holdings Corporation | 36.8K | $6.24M | -1.54K | 2.4% |
| $LLY | Eli Lilly and Company | 4.96K | $4.56M | -192 | 1.7% |
| $LRCX | Lam Research Corporation | 20.9K | $4.47M | +180 | 1.7% |
| $ABBV | AbbVie Inc | 20K | $4.35M | +53 | 1.7% |
…and 137 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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