N.E.W. Advisory Services LLC
SEC Form 13F institutional filer · CIK 0001803456
13F-HR · 321 reported holdings · 2026-03-31
Reported long-US-equity value
$0.66B
Top-10 concentration
85.2%
N.E.W. Advisory Services LLC — $656M AUM allocation strategy
N.E.W. Advisory Services LLC files SEC Form 13F and reports $656M of long US equity value across 321 reported holdings for 2026-03-31.
Its largest sector bet is Financials 15.1%, followed by Information Technology 5.0% and Consumer Staples 2.5%.
The top 10 holdings account for 85% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
N.E.W. Advisory Services LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$656M
total across 321 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
85% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$TROW +215K sh · +$8.06M+$SPYM +39.4K sh · −$318K+$VTI +38.4K sh · +$1.9M
Biggest trims (shares)
−$SCHW −630K sh · −$20.8M−$MS −127K sh · −$6.62M−$VOO −8.14K sh · +$355K
Exited to nil (held last quarter, gone now)
$AMCR ($33.9K last qtr)$OMC ($21.4K last qtr)$CNC ($6.17K last qtr)$DOC ($2.14K last qtr)$PPL ($2.03K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Financial Exchanges & Data5.9%—
- Asset Management & Custody Banks3.9%—
- Multi-Sector Holdings2.9%—
- Technology Hardware, Storage & Peripherals2.6%—
- Personal Care Products2.0%—
- Investment Banking & Brokerage1.9%—
- Broadline Retail0.8%—
- Electric Utilities0.7%—
- Other holdings79.2%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
6 of 6 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $SPGI | S&P Global Inc | 719K | $39M | -3.69K | 5.9% |
| $TROW | T. Rowe Price Group Inc | 643K | $25.5M | +215K | 3.9% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 40.3K | $19.3M | +374 | 2.9% |
| $AAPL | Apple Inc | 67.6K | $17.2M | -1.65K | 2.6% |
| $PG | Procter & Gamble Company | 92.3K | $13.3M | +3.62K | 2.0% |
| $SCHW | Charles Schwab Corporation | 403K | $12.7M | -630K | 1.9% |
…and 315 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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