Founders Financial Alliance, LLC
SEC Form 13F institutional filer · CIK 0001832190
13F-HR · 202 reported holdings · 2026-03-31
Reported long-US-equity value
$0.36B
Top-10 concentration
37.7%
Founders Financial Alliance, LLC — $361M AUM allocation strategy
Founders Financial Alliance, LLC files SEC Form 13F and reports $361M of long US equity value across 202 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 21.2%, followed by Financials 9.6% and Energy 3.0%.
The top 10 holdings account for 38% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Founders Financial Alliance, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$361M
total across 202 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
38% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVV +50.9K sh · +$2.12M+$TROW +47.3K sh · +$721K+$GS +22.9K sh · +$1.07M
Biggest trims (shares)
−$MS −11.7K sh · −$758K−$VZ −5.9K sh · −$7.83K−$AAPL −3.44K sh · −$3.26M
Exited to nil (held last quarter, gone now)
$CEG ($485K last qtr)$NOW ($438K last qtr)$ADBE ($373K last qtr)$EXPE ($340K last qtr)$ALL ($290K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Technology Hardware, Storage & Peripherals9.0%—
- Semiconductors8.7%—
- Diversified Banks4.5%—
- Systems Software3.5%—
- Integrated Oil & Gas3.0%—
- Investment Banking & Brokerage3.0%—
- Broadline Retail2.9%—
- Interactive Media & Services2.3%—
- Other holdings63.2%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 129K | $32.6M | -3.44K | 9.0% |
| $NVDA | NVIDIA Corporation | 137K | $23.9M | +10 | 6.6% |
| $MSFT | Microsoft Corporation | 34.3K | $12.7M | +136 | 3.5% |
| $AMZN | Amazon.com Inc | 49.4K | $10.3M | -543 | 2.9% |
| $JPM | JP Morgan Chase & Co | 30.9K | $9.08M | +9 | 2.5% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 28.6K | $8.23M | -50 | 2.3% |
| $DUK | Duke Energy Corporation | 60.1K | $7.87M | +1.86K | 2.2% |
| $TROW | T. Rowe Price Group Inc | 244K | $7.72M | +47.3K | 2.1% |
…and 194 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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