Journey Advisory Group, LLC
SEC Form 13F institutional filer · CIK 0001840085
13F-HR · 144 reported holdings · 2026-03-31
Reported long-US-equity value
$0.61B
Top-10 concentration
43.4%
Journey Advisory Group, LLC — $611M AUM allocation strategy
Journey Advisory Group, LLC files SEC Form 13F and reports $611M of long US equity value across 144 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 16.5%, followed by Financials 14.2% and Consumer Staples 7.1%.
The top 10 holdings account for 43% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Journey Advisory Group, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$611M
total across 144 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
43% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$BLK +240K sh · +$11.6M+$AMZN +21K sh · +$3.84M+$RTX +14.4K sh · +$2.92M
Biggest trims (shares)
−$IVV −503K sh · −$35.6M−$SCHW −30.5K sh · +$507K−$NUE −28.7K sh · −$4.67M
Exited to nil (held last quarter, gone now)
$WDAY ($3.4M last qtr)$CTVA ($437K last qtr)$COF ($425K last qtr)$MDLZ ($408K last qtr)$UNH ($375K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks8.1%—
- Technology Hardware, Storage & Peripherals6.0%—
- Interactive Media & Services5.5%—
- Systems Software5.4%—
- Semiconductors5.1%—
- Personal Care Products3.9%—
- Diversified Banks3.4%—
- Pharmaceuticals3.3%—
- Other holdings59.3%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
9 of 9 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 145K | $36.8M | -2.58K | 6.0% |
| $BLK | BlackRock Inc | 897K | $35.7M | +240K | 5.8% |
| $MSFT | Microsoft Corporation | 88.6K | $32.8M | +142 | 5.4% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 85.7K | $24.7M | +3.78K | 4.0% |
| $PG | Procter & Gamble Company | 164K | $23.6M | -10.8K | 3.9% |
| $JPM | JP Morgan Chase & Co | 71.3K | $21M | -2.21K | 3.4% |
| $LLY | Eli Lilly and Company | 21.7K | $19.9M | -376 | 3.3% |
| $AVGO | Broadcom Inc | 57.9K | $17.9M | -2.3K | 2.9% |
| $SCHW | Charles Schwab Corporation | 433K | $16.5M | -30.5K | 2.7% |
…and 135 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
Newsletter signup
Free subscription. Daily trading day morning dispatch. No spam.