BROGAN FINANCIAL, INC.
SEC Form 13F institutional filer · CIK 0001889918
13F-HR · 43 reported holdings · 2026-03-31
Reported long-US-equity value
$0.06B
Top-10 concentration
74.7%
BROGAN FINANCIAL, INC. — $58.7M AUM allocation strategy
BROGAN FINANCIAL, INC. files SEC Form 13F and reports $58.7M of long US equity value across 43 reported holdings for 2026-03-31.
Its largest sector bet is Financials 44.8%, followed by Information Technology 11.9% and Industrials 3.5%.
The top 10 holdings account for 75% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
BROGAN FINANCIAL, INC. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$58.7M
total across 43 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
75% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$IVZ +1.48K sh · +$332K+$WMT +509 sh · +$135K+$NVDA +237 sh · −$24.9K
Biggest trims (shares)
−$TSLA −133 sh · −$106K−$GOOGL −109 sh · −$61.3K−$CVX −79 sh · +$134K
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks44.8%—
- Technology Hardware, Storage & Peripherals6.7%—
- Semiconductors3.2%—
- Integrated Oil & Gas2.6%—
- Diversified Support Services2.1%—
- Systems Software2.0%—
- Broadline Retail1.6%—
- Construction Machinery & Heavy Transportation Equipment1.4%—
- Other holdings35.7%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
7 of 7 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $IVZ | Invesco Ltd | 137K | $26.3M | +1.48K | 44.7% |
| $AAPL | Apple Inc | 15.5K | $3.94M | -48 | 6.7% |
| $LDOS | Leidos Holdings Inc | 7.7K | $1.2M | +7 | 2.0% |
| $MSFT | Microsoft Corporation | 3.18K | $1.18M | -34 | 2.0% |
| $NVDA | NVIDIA Corporation | 5.7K | $995K | +237 | 1.7% |
| $XOM | ExxonMobil Holdings Corporation | 5.69K | $965K | +26 | 1.6% |
| $AMZN | Amazon.com Inc | 4.34K | $904K | -60 | 1.5% |
…and 36 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
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How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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