Herold Advisors, Inc.
SEC Form 13F institutional filer · CIK 0001891713
13F-HR · 143 reported holdings · 2026-03-31
Reported long-US-equity value
$0.30B
Top-10 concentration
38.5%
Herold Advisors, Inc. — $299M AUM allocation strategy
Herold Advisors, Inc. files SEC Form 13F and reports $299M of long US equity value across 143 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 21.6%, followed by Financials 9.4% and Health Care 6.9%.
The top 10 holdings account for 39% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Herold Advisors, Inc. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$299M
total across 143 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
39% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$SCHW +10.8K sh · +$74.8K+$GS +3.75K sh · −$224K+$PFE +3.64K sh · +$329K
Biggest trims (shares)
−$F −19.3K sh · −$304K−$CMCSA −4.84K sh · −$168K−$DIS −2.68K sh · −$465K
Exited to nil (held last quarter, gone now)
$CRM ($496K last qtr)$UBER ($253K last qtr)$URI ($243K last qtr)$AXON ($224K last qtr)$KHC ($218K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Technology Hardware, Storage & Peripherals7.1%—
- Semiconductors6.7%—
- Integrated Oil & Gas5.6%—
- Transaction & Payment Processing Services4.9%—
- Systems Software4.5%—
- Pharmaceuticals4.4%—
- Interactive Media & Services3.7%—
- Consumer Staples Merchandise Retail2.9%—
- Other holdings60.1%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 83.9K | $21.3M | +2.05K | 7.1% |
| $NVDA | NVIDIA Corporation | 114K | $19.8M | -205 | 6.6% |
| $MSFT | Microsoft Corporation | 36.6K | $13.6M | +338 | 4.5% |
| $XOM | ExxonMobil Holdings Corporation | 65.3K | $11.1M | -257 | 3.7% |
| $LLY | Eli Lilly and Company | 10.2K | $9.38M | -251 | 3.1% |
| $WMT | Walmart Inc | 70.5K | $8.76M | -336 | 2.9% |
| $JPM | JP Morgan Chase & Co | 28.9K | $8.5M | +85 | 2.8% |
| $MA | Mastercard Incorporated | 15.8K | $7.89M | +426 | 2.6% |
| $ABBV | AbbVie Inc | 35.1K | $7.63M | +0 | 2.6% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 24.9K | $7.16M | -1.04K | 2.4% |
…and 133 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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