Carson Advisory Inc.
SEC Form 13F institutional filer · CIK 0001909304
13F-HR · 118 reported holdings · 2026-03-31
Reported long-US-equity value
$0.14B
Top-10 concentration
44.7%
Carson Advisory Inc. — $142M AUM allocation strategy
Carson Advisory Inc. files SEC Form 13F and reports $142M of long US equity value across 118 reported holdings for 2026-03-31.
Its largest sector bet is Financials 21.8%, followed by Utilities 17.7% and Information Technology 8.0%.
The top 10 holdings account for 45% of reported value — a broadly spread portfolio. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Carson Advisory Inc. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$142M
total across 118 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
45% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$TROW +57.8K sh · +$737K+$GIS +10.3K sh · +$320K+$SCHW +6.72K sh · +$167K
Biggest trims (shares)
−$T −6.01K sh · +$84.2K−$BEN −5.67K sh · −$49.1K−$AES −5.32K sh · −$151K
Exited to nil (held last quarter, gone now)
$UNH ($266K last qtr)$AXP ($247K last qtr)$XLF ($215K last qtr)$TT ($208K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks13.0%—
- Electric Utilities11.4%—
- Home Improvement Retail7.0%—
- Multi-Sector Holdings5.0%—
- Diversified Banks3.8%—
- Technology Hardware, Storage & Peripherals3.4%—
- Multi-Utilities3.2%—
- Independent Power Producers & Energy Traders2.9%—
- Other holdings50.1%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
10 of 10 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $TROW | T. Rowe Price Group Inc | 369K | $11.7M | +57.8K | 8.3% |
| $HD | Home Depot Inc | 30.5K | $10M | +58 | 7.1% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 14.8K | $7.11M | +45 | 5.0% |
| $SO | Southern Company | 71.5K | $6.9M | +76 | 4.8% |
| $EIX | Edison International | 73.3K | $5.36M | -842 | 3.8% |
| $AAPL | Apple Inc | 19K | $4.81M | +241 | 3.4% |
| $BLK | BlackRock Inc | 92.5K | $4.81M | +5.19K | 3.4% |
| $D | Dominion Energy Inc | 75.2K | $4.65M | +258 | 3.3% |
| $AES | The AES Corporation | 298K | $4.2M | -5.32K | 2.9% |
| $DUK | Duke Energy Corporation | 30.8K | $4.03M | -134 | 2.8% |
…and 108 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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