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Investment Advisory Group, LLC

SEC Form 13F institutional filer · CIK 0001910273

13F-HR · 75 reported holdings · 2026-03-31

Reported long-US-equity value

$0.18B

Top-10 concentration

68.7%

Investment Advisory Group, LLC — $184M AUM allocation strategy

Investment Advisory Group, LLC files SEC Form 13F and reports $184M of long US equity value across 75 reported holdings for 2026-03-31.

Its largest sector bet is Financials 11.2%, followed by Information Technology 8.0% and Consumer Discretionary 3.9%.

The top 10 holdings account for 69% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

Investment Advisory Group, LLC — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$184M

total across 75 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

69% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$IVV$SCHW$BLK

+$IVV +21.8K sh · +$1.46M+$SCHW +10.6K sh · +$542K+$BLK +3.33K sh · −$495K

Biggest trims (shares)

$XLF$XOM$IWM

−$XLF −1.55K sh · −$174K−$XOM −1.44K sh · +$399K−$IWM −1.38K sh · −$381K

Added from nil (new positions)

$LRCX$CAT$KO$ADI$PM

5 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

$AME$DIS$VRTX$BSX$VMC

$AME ($558K last qtr)$DIS ($230K last qtr)$VRTX ($222K last qtr)$BSX ($219K last qtr)$VMC ($203K last qtr)

Sector allocation (share of reported value)

ETFs 55%Financials 11%Information Technology 8%Consumer Discretionary 4%Communication Services 2%Consumer Staples 1%Energy 1%Other holdings 17%SECTORS
  • ETFs55.1%
  • $XLFFinancials11.2%
  • $XLKInformation Technology8.0%
  • $XLYConsumer Discretionary3.9%
  • $XLCCommunication Services2.2%
  • $XLPConsumer Staples1.5%
  • $XLEEnergy1.1%
  • Other holdings17.0%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Asset Management & Custody Banks 5%Technology Hardware, Storage & Peripherals 4%Financial Exchanges & Data 3%Broadline Retail 3%Investment Banking & Brokerage 2%Systems Software 2%Interactive Media & Services 2%Personal Care Products 1%Other holdings 76%INDUSTRIES
  • Asset Management & Custody Banks5.5%
  • Technology Hardware, Storage & Peripherals4.2%
  • Financial Exchanges & Data3.3%
  • Broadline Retail2.7%
  • Investment Banking & Brokerage2.4%
  • Systems Software2.4%
  • Interactive Media & Services2.2%
  • Personal Care Products1.5%
  • Other holdings75.7%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

6 of 6 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$BLKBlackRock Inc89.3K$10.1M+3.33K5.5%
$AAPLApple Inc30.7K$7.79M-3424.2%
$SPGIS&P Global Inc21.7K$6.05M-303.3%
$AMZNAmazon.com Inc24.4K$5.08M+2902.8%
$SCHWCharles Schwab Corporation157K$4.47M+10.6K2.4%
$MSFTMicrosoft Corporation11.9K$4.42M+3032.4%

…and 69 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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