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Rooted Wealth Advisors, Inc.

SEC Form 13F institutional filer · CIK 0001963732

13F-HR · 84 reported holdings · 2026-03-31

Reported long-US-equity value

$0.21B

Top-10 concentration

75.6%

Rooted Wealth Advisors, Inc. — $206M AUM allocation strategy

Rooted Wealth Advisors, Inc. files SEC Form 13F and reports $206M of long US equity value across 84 reported holdings for 2026-03-31.

Its largest sector bet is Financials 21.2%, followed by Information Technology 8.2% and Communication Services 3.6%.

The top 10 holdings account for 76% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.

Rooted Wealth Advisors, Inc. — latest SEC 13F insights

Reported long-US-equity value (13F AUM)

$206M

total across 84 reported holdings · 2026-03-31 · excludes shorts, cash, non-US

Top-10 concentration

76% of value

higher = narrower conviction; lower = spread / hedging

Biggest adds (shares)

$IVZ$SCHW$NVDA

+$IVZ +64.2K sh · +$4.25M+$SCHW +10.2K sh · +$508K+$NVDA +6.07K sh · +$1.76M

Biggest trims (shares)

$IVV$XLP$BEN

−$IVV −50.7K sh · −$2.53M−$XLP −1.92K sh · −$428K−$BEN −1.78K sh · −$42.8K

Added from nil (new positions)

$NOW$HOOD$CASY$INTU$COF

5 fresh holdings — new conviction

Exited to nil (held last quarter, gone now)

None this quarter

Sector allocation (share of reported value)

ETFs 48%Financials 21%Information Technology 8%Communication Services 4%Consumer Discretionary 3%Industrials 1%Other holdings 15%SECTORS
  • ETFs48.5%
  • $XLFFinancials21.2%
  • $XLKInformation Technology8.2%
  • $XLCCommunication Services3.6%
  • $XLYConsumer Discretionary2.6%
  • $XLIIndustrials1.3%
  • Other holdings14.7%

each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Industry allocation (share of reported value)

Asset Management & Custody Banks 19%Semiconductors 3%Interactive Media & Services 3%Technology Hardware, Storage & Peripherals 3%Systems Software 2%Broadline Retail 2%Investment Banking & Brokerage 2%Construction Machinery & Heavy Transportation Equipment 1%Other holdings 65%INDUSTRIES
  • Asset Management & Custody Banks19.4%
  • Semiconductors3.4%
  • Interactive Media & Services2.8%
  • Technology Hardware, Storage & Peripherals2.6%
  • Systems Software2.2%
  • Broadline Retail1.8%
  • Investment Banking & Brokerage1.8%
  • Construction Machinery & Heavy Transportation Equipment1.3%
  • Other holdings64.8%

the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”

Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.

Top S&P 500 holdings

6 of 6 rows · sorted by Value ↓

TickerHoldingSharesValueΔ QoQWeight
$IVZInvesco Ltd680K$38.2M+64.2K18.5%
$AAPLApple Inc19.5K$5.33M+3.11K2.6%
$NVDANVIDIA Corporation25.2K$5.08M+6.07K2.5%
$MSFTMicrosoft Corporation11.1K$4.64M+1.6K2.2%
$AMZNAmazon.com Inc15.2K$3.77M+1.77K1.8%
$SCHWCharles Schwab Corporation156K$3.66M+10.2K1.8%

…and 78 more holdings in the full 13F filing (top positions only shown).

SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported

← All 13F filers·← QuantOrb.pro

How to read Δ QoQ — the five insight categories, and the caveats

The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.

Conviction & concentration shifts

New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.

Sector & macro allocation rotations

Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.

Crowding & smart-money consensus

When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.

Derivative & option overlays

Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.

Who reads this

Retail "cloners"High-conviction ideas to replicate ~45 days after quarter-end.
Corporate IRWhich funds bought or dumped the stock, before the next call.
Quant / algo tradersCross-sectional factor inputs: flow, momentum, ownership.

Four caveats before you trade on it

  • 45-day lag — holdings are quarter-end; positions may already be closed.
  • Long-only — 13Fs miss shorts, pair trades and cash.
  • No non-US / fixed income — the picture is US equities plus options.
  • Corporate actions — splits and spinoffs distort raw share deltas.

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