Elser Financial Planning, Inc
SEC Form 13F institutional filer · CIK 0002028202
13F-HR · 64 reported holdings · 2026-03-31
Reported long-US-equity value
$0.09B
Top-10 concentration
71.5%
Elser Financial Planning, Inc — $92.4M AUM allocation strategy
Elser Financial Planning, Inc files SEC Form 13F and reports $92.4M of long US equity value across 64 reported holdings for 2026-03-31.
Its largest sector bet is Health Care 28.7%, followed by Financials 18.7% and Information Technology 12.0%.
The top 10 holdings account for 72% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Elser Financial Planning, Inc — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$92.4M
total across 64 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
72% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$VOO +27.8K sh · +$2.72M+$AAPL +296 sh · −$465K+$INTC +49 sh · +$78.5K
Biggest trims (shares)
−$SCHW −12K sh · −$598K−$VB −655 sh · −$141K−$LLY −398 sh · −$3.84M
Exited to nil (held last quarter, gone now)
$AMZN ($1.88M last qtr)$APH ($664K last qtr)$WRB ($560K last qtr)$ALL ($507K last qtr)$INTU ($296K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Pharmaceuticals28.7%—
- Investment Banking & Brokerage14.1%—
- Technology Hardware, Storage & Peripherals7.6%—
- Consumer Staples Merchandise Retail3.4%—
- Rail Transportation2.5%—
- Diversified Banks2.5%—
- Systems Software2.3%—
- Insurance Brokers2.1%—
- Other holdings36.9%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $LLY | Eli Lilly and Company | 25.8K | $24.3M | -398 | 26.4% |
| $SCHW | Charles Schwab Corporation | 494K | $13M | -12K | 14.1% |
| $AAPL | Apple Inc | 27.6K | $6.97M | +296 | 7.5% |
| $COST | Costco Wholesale Corporation | 2.42K | $2.44M | — | 2.6% |
| $JPM | JP Morgan Chase & Co | 7.95K | $2.32M | — | 2.5% |
| $MSFT | Microsoft Corporation | 5.96K | $2.18M | -81 | 2.4% |
| $JNJ | Johnson & Johnson | 8.52K | $2.1M | +1 | 2.3% |
| $BRO | Brown & Brown Inc | 29.5K | $1.92M | -21 | 2.1% |
…and 56 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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