North Capital, Inc.
SEC Form 13F institutional filer · CIK 0002065938
13F-HR · 58 reported holdings · 2026-03-31
Reported long-US-equity value
$0.04B
Top-10 concentration
52.4%
North Capital, Inc. — $41.1M AUM allocation strategy
North Capital, Inc. files SEC Form 13F and reports $41.1M of long US equity value across 58 reported holdings for 2026-03-31.
Its largest sector bet is Information Technology 15.6%, followed by Communication Services 12.4% and Financials 12.1%.
The top 10 holdings account for 52% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
North Capital, Inc. — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$41.1M
total across 58 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
52% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$BEN +3.46K sh · +$135K+$AAPL +479 sh · −$4.6M+$NVDA +204 sh · +$17.1K
Biggest trims (shares)
−$SCHW −15.7K sh · −$1.06M−$VZ −2.01K sh · −$627K−$T −931 sh · −$369K
Exited to nil (held last quarter, gone now)
$ORCL ($313K last qtr)$QCOM ($235K last qtr)$GS ($202K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Interactive Media & Services10.6%—
- Technology Hardware, Storage & Peripherals10.3%—
- Multi-Sector Holdings4.2%—
- Diversified Banks3.9%—
- Broadline Retail3.6%—
- Systems Software3.2%—
- Asset Management & Custody Banks2.9%—
- Semiconductors2.1%—
- Other holdings59.3%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $AAPL | Apple Inc | 16.8K | $4.26M | +479 | 10.4% |
| $BRK.B | Berkshire Hathaway Inc.-Class B | 3.61K | $1.73M | +67 | 4.2% |
| $GOOG | Alphabet Inc. Class C Capital Stock | 5.91K | $1.7M | +0 | 4.1% |
| $JPM | JP Morgan Chase & Co | 16.7K | $1.59M | -36 | 3.9% |
| $AMZN | Amazon.com Inc | 7.04K | $1.47M | -89 | 3.6% |
| $META | Meta Platforms Inc | 2.4K | $1.37M | -32 | 3.3% |
| $MSFT | Microsoft Corporation | 3.5K | $1.3M | +130 | 3.2% |
| $GOOGL | Alphabet Inc | 4.39K | $1.26M | -3 | 3.1% |
…and 50 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
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