Integrity Investment Advisors, LLC
SEC Form 13F institutional filer · CIK 0002066359
13F-HR · 26 reported holdings · 2026-03-31
Reported long-US-equity value
$0.10B
Top-10 concentration
93.1%
Integrity Investment Advisors, LLC — $99.6M AUM allocation strategy
Integrity Investment Advisors, LLC files SEC Form 13F and reports $99.6M of long US equity value across 26 reported holdings for 2026-03-31.
Its largest sector bet is Financials 21.3%, followed by Information Technology 13.4% and Communication Services 3.0%.
The top 10 holdings account for 93% of reported value — a conviction-weighted book concentrated in its best ideas. The sector and industry splits below are of the same reported value. Track quarter-over-quarter adds, trims, new positions and exits below — sourced from SEC 13F filings, public domain.
Integrity Investment Advisors, LLC — latest SEC 13F insights
Reported long-US-equity value (13F AUM)
$99.6M
total across 26 reported holdings · 2026-03-31 · excludes shorts, cash, non-US
Top-10 concentration
93% of value
higher = narrower conviction; lower = spread / hedging
Biggest adds (shares)
+$VOO +20.2K sh · +$1.13M+$IVZ +7.46K sh · +$892K+$IVV +3.3K sh · −$583K
Biggest trims (shares)
−$SCHW −165K sh · −$4.31M−$NFLX −8K sh · −$735K−$AVGO −3.67K sh · −$1.77M
Exited to nil (held last quarter, gone now)
$TSLA ($331K last qtr)$SPYM ($302K last qtr)$LLY ($297K last qtr)$COST ($257K last qtr)$JPM ($224K last qtr)
Sector allocation (share of reported value)
each slice is a share of the reported long-US-equity value — smaller sectors and the rest of the book roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Industry allocation (share of reported value)
- Asset Management & Custody Banks19.0%—
- Semiconductors6.5%—
- Technology Hardware, Storage & Peripherals5.2%—
- Interactive Media & Services2.4%—
- Investment Banking & Brokerage2.3%—
- Systems Software1.5%—
- Aerospace & Defense1.0%—
- Broadline Retail0.7%—
- Other holdings61.4%—
the finer GICS cut of the same book — same denominator — smaller industries roll into “Other holdings”
Qtr shift = share-point change vs the prior quarter's filing — first period tracked for this filer; the column fills in with the next quarterly refresh.
Top S&P 500 holdings
8 of 8 rows · sorted by Value ↓
| Ticker | Holding | Shares | Value | Δ QoQ | Weight |
|---|---|---|---|---|---|
| $IVZ | Invesco Ltd | 210K | $18.9M | +7.46K | 19.0% |
| $AAPL | Apple Inc | 20.4K | $5.19M | -2.72K | 5.2% |
| $AVGO | Broadcom Inc | 13.6K | $4.2M | -3.67K | 4.2% |
| $NVDA | NVIDIA Corporation | 12.8K | $2.23M | +2.04K | 2.2% |
| $MSFT | Microsoft Corporation | 3.96K | $1.46M | -247 | 1.5% |
| $SCHW | Charles Schwab Corporation | 52.6K | $1.4M | -165K | 1.4% |
| $LMT | Lockheed Martin Corporation | 1.7K | $1.03M | -4 | 1.0% |
| $META | Meta Platforms Inc | 1.6K | $915K | +299 | 0.9% |
…and 18 more holdings in the full 13F filing (top positions only shown).
SEC Form 13F data sets · public domain · 45-day filing lag · >$100M AUM managers · as reported
← All 13F filers·← QuantOrb.pro
How to read Δ QoQ — the five insight categories, and the caveats
The categories. Analysts, quants and retail traders look past total portfolio value to isolate actionable signals. Five categories matter.
Conviction & concentration shifts
New positions vs complete exits — a brand-new stock signals high conviction; a full liquidation suggests a broken thesis or tax-loss harvesting. Aggressive sizing — look at share count, not dollars: a 20% share increase during a drawdown is strong dip-buying. Concentration — a narrowing top-5/10 means conviction; spreading capital across more names means hedging.
Sector & macro allocation rotations
Aggregating Δ QoQ moves across sectors shows where smart money is leaning in or sneaking out — rotating out of growth into defensives or energy, for example. The fund's total long equity exposure quarter-over-quarter is a proxy for overall institutional risk appetite.
Crowding & smart-money consensus
When several managers initiate or expand the same stock in the same quarter, that is institutional consensus. Contrarian reads: top pickers buying hard into a beaten-down name the market is selling.
Derivative & option overlays
Reported call/put changes indicate whether managers are adding downside hedges or leveraging upside exposure. Note: a long increase may be half of a market-neutral pair trade.
Who reads this
| Retail "cloners" | High-conviction ideas to replicate ~45 days after quarter-end. |
| Corporate IR | Which funds bought or dumped the stock, before the next call. |
| Quant / algo traders | Cross-sectional factor inputs: flow, momentum, ownership. |
Four caveats before you trade on it
- 45-day lag — holdings are quarter-end; positions may already be closed.
- Long-only — 13Fs miss shorts, pair trades and cash.
- No non-US / fixed income — the picture is US equities plus options.
- Corporate actions — splits and spinoffs distort raw share deltas.
Newsletter signup
Free subscription. Daily trading day morning dispatch. No spam.